If you thought the Oreo aisle wasn’t saturated enough (last we checked, there were more flavors than we could count on two hands), you’re in luck: Everyone’s favorite sandwich cookie brand is getting a new addition, and it might be the most over-the-top one yet: Introducing the Most Oreo Oreo.
The name doesn’t reveal much, but it’s a “Most Stuf” Oreo—that is, it has the most filling, more than Double Stuf, even—featuring creme that’s stuffed with bits of Oreo cookie. In laymen’s terms, it’s a giant cookies-and-cream flavored Oreo.
This is all part of the brand’s unveiling of the OREOVERSE, a digital playground of sorts for Oreo fans. The cookie is meta…the metaverse…we get it.
The face of the launch? None other than Martha Stewart, who will make various appearances on Oreo’s social media channels to stream her OREOVERSE experience.