If you spent most of last year in your kitchen, it might be time for a glossy upgrade to your old-faithful appliances. Look no further than KitchenAid’s 2021 Color of the Year: Honey.
The brand, which selects a different hue each year, just announced the highly anticipated addition to its line. This time, KitchenAid is recognizing a feel-good color that was chosen to illuminate “the sweetness that is born in the kitchen, especially when people come together.”
The shade is also in line with the overall trend toward warmer interiors (paint company Behr just named ‘Canyon Dusk,’ a brown-sugar-meets-honey hue, its 2021 Color of the Year, while Sherwin-Williams went with a golden-brown-bordering-on-black Urbane Bronze). KitchenAid describes Honey as “a warm and rich hue with a golden-orange undertone,” and it reminds us of a cross between orange and amber—something like what you would find inside a cute, bear-shaped squeeze bottle.
Honey is certainly more mellow than the previous two Colors of the Year, the almost-neon Kyoto Glow and bright coral Bird of Paradise, though it still provides an eye-catching pop of color. More important to the brand, though, is the meaning behind the shade.
“For KitchenAid, it has become increasingly evident that the warmth of humanity is paramount,” Jon Bellante, global marketing director for KitchenAid, said in a statement. “Honey isn’t just a product we use in recipes around the globe; it’s an invitation to connect and a reminder of the joy that comes from collaboration.”
Customers can now purchase the brand’s beloved products in Honey, which are a cheerful addition to any countertop. The K400 Blender retails for $280, while the Artisan Series 5 Quart Tilt-Head Stand Mixer costs $430.
Time to start baking.