6 Millennial Food Trends That Drive Boomers Crazy

“Camera eats first!”

millennial food trends boomers hate: a person taking a picture of their food from overhead
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The baby boomer generation might be infamous for encasing foods in Jello, fashioning bread into a bowl and turning meat into a loaf, but they’re not trading in for avocado toast anytime soon. While millennials are staging a photo of a $30 stack of pancakes and a $12 latte for the ’Gram, boomers are wondering when we stopped being a real society. Here, the millennial food trends that really grind boomers’ gears.

8 Food Trends Our Editors Just Don’t Understand, from Power-Washed Produce to Girl Dinner

millennial food trends boomers hate: person shopping in the non-dairy milk aisle
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“Artisanal” Everything

Even we couldn’t quite tell you what it means, but if you slap the word “artisanal” on a six-pack of IPAs and mark up the price, millennials will gobble them up. Merriam-Webster defines the word as “made in the traditional way.” Think: cheeses and cured meats. Can a piece of toast served up by a beanie-clad waiter really be artisanal? The jury’s out.


While boomers prefer half-and-half in their morning cup, millennials are searching for anything but the real deal. Soy, almond, oat—you name it, it can be milked. Per The New York Times, millennials “laid the groundwork for milk’s identity crisis, with their focus on health and wellness and demand for transparency in the food system.” Big Dairy is in crisis.

millennial food trends boomers hate: a fancy-looking latte from overhead
Alexander Spatari/Getty Images

Expensive Coffee Drinks

Boomers want their caffeine hot and cheap with no frills. But according to Newsweek, millennials, emotional spenders that they are, are willing to shell out $7 on a cup of coffee because a little treat brings them joy. As the saying goes, money can’t buy happiness, but this low-fat vanilla mochaccinolatte might make us forget some of our late-stage capitalist dread.

Overpriced Brunch

Speaking of expensive, why are the pancakes always over $20…when they’re little more than sugar, flour, eggs and some (non-dairy) milk?

millennial food trends boomers hate: a person taking a picture of their food from overhead
Alexander Spatari/Getty Images

Waxing Nostalgic

Cosmic brownies, Lunchables, Dunkaroos: Millennials will try to make anything nostalgic. And boomers just don’t get it. (Maybe because they’re trying to leave tomato aspic in the past? Just a thought.)

Instagram Food

No, the camera does not eat first.


Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...