Anna Smutny covers a range of beats, from fashion and beauty verticals to home decor (and everything else in between). Coming from a background based in wedding and beauty content, she's worked with designers and beauty gurus alike, developing a trained eye for spotting industry trends a mile away. So whether you're looking for a dress to wear to your friend's wedding, are in need of some skincare recs or are simply searching for the perfect gift for your BFF, she's going to have an answer for that.
PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.