Calling all Audrey Hepburn and fine-jewelry aficionados! Tiffany's has just opened their newest NYC pop-up shop: Tiffany Flagship Next Door. After its 10-story flagship store closed its Fifth Ave doors last spring for renovations, the brand has relocated its primary brick-and-mortar experience over to a temporary location until 2021.
But this is no ordinary temporary store. The pop-up flagship shop, located on 6 East 57th Street, is basically a four-story sneak peek at what's to come after the two year reno project. First having opened its doors in December 2019, this new temporary location seems like Breakfast at Tiffany's hopped in a time machine and headed straight towards the future (2020 Audrey says hello). For starters, it'll be hard to miss Tiffany's modern in-store visuals. Each time you step off the elevator, you'll feel as if a different edition of a Tiffany's catalogue exploded on to the store's shelves, fixtures and floor-to-ceiling digital walls. The visual variety changing from floor to floor will have you asking "Wait, is this actually a Tiffany's Museum?" One thing is for sure: They know what they're doing when it comes to branding.