The people have spoken, and it looks like Reformation's Rou midi dress is the one to buy for summer 2020. The easy frock isn't just one of Reformation's best-sellers, but one of Nordstrom's best-selling dresses right now, as well. A quick poll of PureWow's offices found that multiple editors own and love this flirty frock (some even have plans to purchase another color in the upcoming weeks). So, what makes this our bet for this year's ultimate summer dress? Let us count the ways.
First off, the Rou costs just $98, which is less than many of Reformation's other enviable styles and a fantastic price for a dress made using sustainable methods and eco-friendly fabrics. Speaking of that earth-conscious fabric, the blend of Tencel, lyocell and spandex isn't just good for the environment, it's good for your figure too. It has just the right amount of stretch to fit your curves while also creating a slimming effect in the bodice. And although the tag recommends hand washing, at least one editor admitted to throwing it in the washing machine on occasion (but only ever on cold and skip the dryer!).
As for the bottom half of the dress, reviewers raved about the flattering way the fabric hung on their hips. To be fair, some petite fans did say the dress is a bit longer than they'd hoped for, but, of course, you could always have it hemmed. Oh, and did we mention is has pockets?
So if you've been on the hunt for a summer frock you can dress up for a weekend wedding or dress down for an easy brunch with friends, the Rou might just be your best bet. Now all that's left to decide is which color (or colors) to buy.