It’s the Year of the Driving Loafer and This Peroni x M.Gemi Pair Is the Collab We Never Knew We Needed

612881050 hero universal mobile

Move over, Mary Janes. There’s a hot new shoe in town, and it’s none other than the driving loafer. The classically cool style is an Italian staple that, according to Vogue, was a hit not only on the runways, but on the streets outside the European shows in late 2023—meaning you’re about to see them everywhere.

Sure enough, M.Gemi, whose first-ever and bestselling shoe is the suede driving moccasin, has partnered with Peroni to bring the trend stateside in time for the Miami Grand Prix this month.

“Driven by craft and rooted in Italian tradition, we’ve joined forces with the premium Italian alcohol-free beer, Peroni Nastro Azzurro 0.0%,” M.Gemi shared. Peroni Nastro Azzurro 0.0%, known for its superior Italian taste, is crafted with Italian ingredients to create the same crisp, refreshing flavor as your favorite import, now at 0.0 percent alcohol.

mgemi blue

Peroni Blue

M.Gemi The Felize per Peroni

The limited edition collab features M.Gemi’s staple silhouette made of hand-stitched suede in Peroni’s signature blue or red colorway, plus a soft genuine leather lining, rubber sole, custom sock with Peroni’s Chequeroni race flag design and signature Peroni tag to denote the special collection. And, of course, the pairs are all handmade in Tuscany, Italy.

mgemi red

Peroni Red

M.Gemi The Felize per Peroni

Not only are driving loafers *the* shoe trend of 2024, but racing has also seen a recent surge in popularity with the rise of Formula 1 and the Grand Prix. Peroni Nastro Azzurro 0.0% is also a team partner of Scuderia Ferrari, the iconic Italian racing team, so this collaboration could not come at a better time.

The only thing left to do is race over to the website to decide which color to snag before they sell out.


Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...