In the Hamptons, even Imelda Marcos could feel insecure about her wardrobe (and she has 7,500 pairs of shoes). But with a growing number of well-curated shops, it’s a problem that’s swiftly remedied. While it’s tough to beat staples like Tenet, Bandier and Intermix, this season brings 12 new shops that are creating a buzz.

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Big Flower
The brand launched last summer with a capsule collection of menswear at c/o The Maidstone. This year, they expand into a full collection of both men’s and women’s clothing, including handmade separates and accessories, in a new 1,000-square-foot, cottage-inspired shop.
23 Newtown Lane, East Hampton; bigflower.com

Brunello Cucinelli
Cashmere doesn’t exactly scream summer, but then again, nothing says Hamptons like a $145 candle…so there you go! Brunello Cucinelli’s new namesake boutique stocks his signature cashmere separates and a solid selection of home accessories.
55 Main St., East Hampton; 631-527-5200 or brunellocucinelli.com

Knockout Beauty
Knocking On Forty founder Cayli Cavaco Reck is bringing her Instagram account to life with the opening of her beauty pop-up, which stocks a mix of indie beauty brands like Lake & Skye, Sunday Riley and Tenoverten, as well as more established brands like Serge Normant and sundresses from Little Joe Woman.
2400 Montauk Hwy., Bridgehampton

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Tory Sport 
Hit up Barry’s Bootcamp, SoulCycle or any of the other nearby boutique fitness studios in style after making a pit stop at Burch’s new ’70s-surf-lodge-inspired shop. Grab your gear for running, swimming, cycling and East End favorites tennis and golf.
47 Newtown Lane, East Hampton; 631-907-9150 or toryburch.com

POP Collective 
Load up on all of your summertime essentials, including Tata Harper skin care, Mi Ola bikinis, Becken womenswear and C.F. Bronfman fine jewelry, at this new pop-up shop.
42 Jobs Lane, Southampton

Fashion Collective at Gurney’s
Booze and bikinis? We're in. The sprawling resort now features a series of weekend pop-ups on their spa's roof deck. Expect offerings (including exclusives) from the likes of Mara Hoffman, Haute Hippie, Maje, Sandro and Lemlem.
290 Old Montauk Hwy., Montauk; 631-668-2345 or gurneysmontauk.com

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Anthony Thomas Melillo

ATM Anthony Thomas Melillo 
Expect men’s and women’s tees along with exclusives and a selection of other designer pieces, like sneakers from Camille Tanoh.
48 Newtown Lane, East Hampton; 631-527-5244 or atmcollection.com

Oliver Peoples
Time to give your Tom Ford shades a break--Oliver Peoples finally has a permanent space out East.
53 Newtown Lane, East Hampton; 631-329-4318 or oliverpeoples.com

Club Monaco 
In addition to its signature monochromatic pieces, the retailer’s latest shop will stock a variety of home items, including vintage finds and the forthcoming Club Monaco x Dannijo capsule collection.
17 Newtown Lane, East Hampton, 631-604-7133; clubmonaco.com

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n: Philanthropy
Located inside Kyle by Alene Too Southampton, this is the first East Coast shop for the contemporary apparel brand. Known for its casual separates, the companydonates 10 percent of net proceeds to pediatric cancer research and animal welfare.
5 Main St., Southampton; nphilanthropy.com

WearWithAll
Fashion designer Melody Mayer’s new boutique stocks clothing, jewelry, sunglasses, hats, bags and men’s vintage T-shirts with prices starting at $40. And when you want to get your culture fix, the space doubles as a gallery, featuring rotating art by emerging artists.
10 Main St., East Hampton; wearwithallfashion.com

AUrate New York
Originally launched as an online shop, the brand makes its jewelry in New York using ethically sourced materials. Best of all, for every item sold, AUrate gives a book to a child in need. Win-win.
46 Jobs Lane, Southampton; auratenewyork.com

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