Psst: How to Buy Just *One* Gift This Holiday Season

elfster gifts hero
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It’s beginning to look a lot like the holidays, and you’ve probably already got that giddy, excited feeling. (We’re already binge-watching the Hallmark Channel and baking cookies—it’s been that kind of year.) And while exchanging gifts is one of our favorite parts of the season, buying a zillion gifts for friends and family—without breaking the bank—is not exactly a holly, jolly good time. That’s where our secret weapon comes in: Elfster is the Secret Santa app that changes the gift-giving game. It takes the stress out of gift-giving because everyone only has to buy one gift. You read that right: just one gift. Plus, it’s super fun and everyone gets a gift they actually want (more on that in just a minute). Consider yourself already a holiday hero.

Sounds amazing. How do I get started?

Prance on over to or download the app to invite family and friends via email or text to your free Secret Santa gift exchange. Set the date, gift budget, whether you’ll exchange gifts IRL or virtually, and Elfster will take care of the rest. Easy-peasy.

Cool, but do you really get a gift you actually want?

Yep! This is where the Elfster Wishlist brings main character energy to this gift-giving game. Elfster has thousands of amazing gifts to add to your Wishlist from all your favorite brands: We’re talking Amazon, Etsy, Lululemon, Anthropologie, Nordstrom and more. Need Wishlist inspo? Browse Elfster’s curated gift guides, or you can shop by price, which is especially helpful if you have a set gift budget. And not only can your Secret Santa view and purchase from your Wishlist, but so can anyone you share it with. Success rate on getting the gifts you actually want this holiday season? Ridiculously good.

What else do I need to know?

Unlike the old-school way of doing a Secret Santa, Elfster draws names for you—that’s right, no picking scraps of paper out of your SO’s old baseball hat. There's even a setting where you can ensure that certain attendees, like spouses, don’t draw each other. And for all the moms out there, your kiddos can even create their own Elfster Wishlists to share with family year-round. Don’t forget to follow Elfster on Instagram for elf-picked gifts, reindeer games and to enter their awesome Wish of the Week giveaway. Happy gifting!

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Kelsey Paine

Senior Editor, Branded Content

Kelsey is a New York City-based writer, copy editor and Senior Editor of Branded Content at PureWow. She has over a decade of digital media experience covering travel, music...
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