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The 8 Best Websites for Finding Cool Gifts for Kids

Your kid’s wish list is so comprehensive this year that you’re basically going to need Santa’s magic sleigh in order to get all that shopping and wrapping done in time. Or you could just rely on these genius websites. (If only getting your child dressed and out the door in the morning were as easy.)

6 of the Best Websites for Tech Gifts


anna and kristoffs sleigh adventure lego set
LEGO

Toys "r" Us

Remember how much fun a trip to this toy giant was when you were little? Nowadays, the same great selection of games, action figures, dolls and more is available—but minus the hassle of finding parking. Extra cool feature? You can search for Lego sets not just by age and price but also by character. We’ll take one Anna & Kristoff's Sleigh Adventure, please.

young girl in mango outfit
Mango

Spring

This one’s for cool kids only (so yours, duh). Think: Chic plush toys and educational games, stylish nursery decor and fashion picks from your favorite brands—all in one handy place. (Psst…there’s plenty of stuff for moms here, too.)

small bijou kitty bear bean bag chair from land of nod
The Land of Nod

The Land Of Nod

For design-conscious parents, this Crate & Barrel children’s destination is the place to shop. From rugs and beds to lighting and wall art, the pieces are playful enough for kids to enjoy yet stylish enough for adults to live with. Need some home inspiration? Just explore the extensive room gallery for great design ideas. There’s also a toy section with retro picks like a brownstone dollhouse and Care Bear stuffed animals.

silk knight costume from imagine childhood
Imagine Childhood

Imagine Childhood

Calling all explorers and dreamers—this carefully curated collection has everything you need for an epic adventure, including dress-up costumes, engineering kits, nature study tools and camping gear. The company’s goal is “to protect and honor the magic of childhood,” which sounds pretty damn magical to us.

cozmo amazon toy
Amazon

Amazon

No surprises here—the same place where you plan on getting your hubs an Alexa and your mother-in-law a chunky knit blanket also has some of the coolest and most popular toys around, and at great prices, too. Like to leave things to the last minute? Sign up for Amazon Prime for next-day delivery. Christmas, saved.

educational insights geosafari sea scop
HearthSong

Hearthsong

Is your kid obsessed with dinosaurs? Or maybe she can’t get enough of the ocean? This nifty site lets you find toys by interest, which can be a real time-saver (especially if you’re buying for a child that you don’t know super well). The one thing you won’t find? Digital doodads. These toys are screen-free and designed to encourage active and creative play—like this GeoSafari Sea-Scope or Glow-in-the-Dark Light-Up Badminton Set.

party knitted dress from boden
Boden

Boden

You love the British fashion brand for its effortlessly stylish shirt dresses and turtlenecks, but there’s no reason why you can’t pick up a new spring wardrobe for your offspring while you’re getting something for yourself. The kids' collection is playdate-appropriate yet put-together, with free shipping on orders over $49.  

bamboo builder marble run kids gift
Fat Brain Toys

Fat Brain Toys

This educationally-focused site has thousands of smart toys like a Bamboo Marble Run and a Crankity Brain Teaser. And if you’re not sure where to start, simply use the Gift Bot to tailor presents to every age and budget (there’s also an option to find USA-made toys only).



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Executive Editor

Alexia Dellner is an executive editor at PureWow who has over ten years of experience covering a broad range of topics including health, wellness, travel, family, culture and...