ComScore

An Incomplete List of Things Everyone Says They Love but I Would Bet My Life They Secretly Don’t

Have you ever pretended to like something because it was popular or high-brow or cool? I certainly have, but I’m done pretending. Join me in the light of truth and, once and for all, admit that Friends isn’t that good.

Harry, Meghan, Will & Kate’s Imagined Group Text Thread


person holding a can of la croix
twenty20

La Croix
In terms of flavor, you could drink a La Croix, or you could walk by a grapefruit trapped in a lock box.

Infinite Jest
The venn diagram of people who list this as their favorite book and people who don’t understand what mansplaining is is simply a circle.

bar of dark chocolate
twenty20

Dark Chocolate
Show me a person who truly, in their heart, prefers dark chocolate to milk, and I’ll show you a liar (or Dick Cheney?).

New Year’s Eve
You know what every regular night out is missing? Sky-high expectations that will never be met, a $300 faux fur lost forever to a sketchy coat check and, inevitably, snow.

matcha latte
twenty20

Matcha Lattes
Like the taste of grass? Love the smell of burning money? Oh, then of course you’d love these.

New Yorker Cartoons
Worst case scenario it’ll go over your head. Best case scenario you’ll smirk faintly and half-heartedly mutter clever.

two glasses of wine on a bar
twenty20

Wine Tastings
So you’re saying I have to taste varietals I already know I don’t like, get a half sip of the ones I do like, pretend to appreciate the nuances of tannins and continuously hear the word "mouthfeel?" Cool cool.

Deep Tissue Massages
Don’t worry, after the intense pain during the massage, you just have to deal with massive bruises covering your entire body…including your butt (because they always go ham on your butt).

view of a concert
twenty20

Concerts. All Concerts.
Have you ever wanted to be disappointed by a singer whose work means a lot to you while standing on your feet for two and a half hours and spending $17 for a warm beer? Unless it’s Beyoncé Gisele Knowles Carter, save the Ticketmaster fees and listen on your Sonos.

Cauliflower
Stop. Trying. To. Be. Pizza. Crust.

woman looking at art in a museum
twenty20

Art Museums
Unless you were an art history major, looking at art is 90 percent gauging how long is socially acceptable to stand in front of a piece before moving on to the next and 10 percent wondering if you could fool people with your own Jackson Pollock.

Celebrating Your Own Birthday
Nothing like confronting your own mortality while corralling disparate friend groups to a bar where you’ll end up a little drunk, a little sad or—probably—both.


sarah stiefvater

Wellness Director

Sarah Stiefvater is PureWow's Wellness Director. She's been at PureWow for ten years, and in that time has written and edited stories across all categories, but currently focuses...