Welcome (back) to the desert. With DJ Xandra handling the tunes and celebs ranging from model Livvy Dunne to Love Island USA star Nicolas dropping by, Gallery Desert House was the place to see (and be seen) as festival weekend kicked off. But that’s not all: A trio of unique—and, frankly, jaw-dropping—experiences for guests, hosted by Forever 21, Frye and Hunter paved the way for a desert party to remember.
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Come for the Vibes, Stay for the Trends: How Forever 21, Frye and Hunter Set the Scene at Gallery Desert House
BRB, adding all the fringe to our closet
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Published Apr 16, 2026
Chad Salvador/Gallery Media Group
Chad Salvador
For Party-Goers Feeling Nostalgic for Malls, Forever 21 Set the Stage
It’s the iconic yellow bag for us—Forever 21 (and their sculptural take on the shopping bag we’re used to carrying home with every purchase) felt like it deserved its own VIP status at this weekend’s Gallery Desert House. Not only did it anchor the party, it was functional, too: One step inside and party-goers felt whisked back in time to the mall set-up of their dreams via a mini-store stocked with curated apparel racks, jewelry pedestals and more.
Chad Salvador
Yes, it was all available to shop via QR code with guests snapping up festival-inspired favorites such as this plunging cowl neck mini dress, this sequin-covered set and these rhinestone-fringe faux leather shorts. But that’s not all—party-goers couldn’t help but feel nostalgic as they were whisked inside what felt like an authentic mall set-up, then given the chance to do what we do best in the real deal: Shop ‘til we drop.
Chad Salvador
Camp Hunter Was the Ideal Spot to Chill—and Peep Festival Staples
Cue another luxe (yet rustic) feeling set-up: Hunter welcomed party guests in, but with a totally different aesthetic—camp. Embracing the field and country vibe the brand is known for, Camp Hunter offered a reprieve from the desert sun via two luxury tents that provided ample shade, not to mention all the festival weekend essentials for party-goers to shop. For example, Hunter’s iconic rain boot, but also this hot pink packable bucket hat. There’s more: House guests who stayed on-site at Gallery Desert House also had a chance to experience Hunter’s bag offering, including these clear bags, which are functional and fashion-forward, but also perfect for concert-hopping.
Personalized Bandanas Anyone? Frye Had Guests Covered
It was hard to miss the vintage Bronco parked beside a road stop-inspired photo op—the perfect tribute to Frye’s Americana roots. Guests could stroll over, peep the spring/summer collection and browse at their leisure. From boots (like this pair) to bags (hello, this one), it was hard to choose a favorite. From there, guests had a chance to visit the pick-up window and get a little crafty by selecting a Frye bandana, then bedazzling it to match their own personal style. Is there any accessory more festival-worthy?
Bottom line: Come for the party, stay for the style. With Forever 21, Hunter and Frye on hand, guests had access to the best of all worlds.
