Our 7 Favorite Boutiques in Wicker Park

Bright, airy and curated with beautiful, handcrafted works. No, we’re not talking about the Museum of Contemporary Art. We’re talking about our seven favorite Wicker Park boutiques. From minimalist Scandinavian ceramics to brightly printed silk dresses, they’ve got everything to take our breath (and our pocket change) away.



What’s the secret to this clothing store’s 15-year run on Division Street? Could it be the selection of hard-to-find cult French brands like A.P.C. and Sessun? Or maybe it’s the growing assortment of lifestyle items from the likes of Herbivore Botanicals and Aelfie. Either way, we’re spending all our fun money here.

1913 W. Division St.; 773-395-2351 or

Asrai Garden

This artful florist’s shop is the definition of inspired. The stunning arrangements burst with exotic and wild flowers alike, and the shelves of jewelry, apothecary products and objets can only be described as a treasure trove.

1935 W. North Ave.; 773-782-0680 or

Moon Voyage

Next time you’re waiting for a table at Big Star, duck in here. The airy space is stocked with effortless pieces you’ll wear year round, whether that’s a backless midi dress or cropped mariner sweater. Wait, what tacos?

2010 W. Pierce Ave.; 773-423-8853 or

Gather Home + Lifestyle

Gather is just the name for this boutique, which somehow manages to bring together a collection of leather bags, wool fedoras, ceramic planters and the like in a minimalist setting. Can you still be a minimalist if you buy one of everything?

2321 W. North Ave.; 773-810-3183 or


The designer list at this Damen Avenue mainstay reads like a who’s who of fashion’s freshest crop. There’s Carven, Ganni, Apiece Apart and Creatures of Comfort. Though the brands may be on the cutting edge, the owners are always sure to curate a selection of timeless pieces—must be how they’ve stayed in business for 20 years.

1643 N. Damen Ave.; 773-862-4523 or


Owner Catherine Becker carries a collection of Scandinavian and Japanese jewelry, clothes and home accessories, so expect clean, simple but high-quality goods. Best of all, most items at Moth aren’t carried elsewhere in the U.S. It’s the perfect to place to buy a gift for a friend (or yourself).

2008 N. Damen Ave.; 872-802-4408 or


Eskell isn’t just good, it’s Vogue good. The glossy recommended it in a traveler’s guide to Chicago. You don’t have to be a tourist to enjoy, of course: The house label’s printed silk dresses please most anyone.

1509 N. Milwaukee Ave.; 773-486-0830 or

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amanda nyren
Amanda Nyren

Writer, yogi, mom to about a dozen houseplants

A lifelong Chicago resident, Amanda started covering the local scene for PureWow in 2016. She's a freelance writer and content strategist.
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