As a Cuban-American millennial, I feel I grew up in reggaeton’s golden era: the early and mid-2000s. Latinos reveled in the fictional beef between Don Omar and Romeo Santos with their 2005 collab, “Ella y Yo.” Wisin & Yandel gave us “Rakata,” “Pam Pam” and “Sexy Movimiento,” and that’s just for starters. Tito El Bambino delivered mushy ballads like “El Amor” and bangers like “Caile,” while Ivy Queen released “Quero Bailar” and “La Vida Es Así,” anthems for women hanging in the club or getting over heartbreak alike. Of course, the epitome of the era was Daddy Yankee’s “Barrio Fino,” the crown jewel of the album being the ever-popular “Gasolina.”
No hate to reggaeton’s simple-yet-foolproof nature, but the genre has come a long way since the early aughts. Artists like Calle 13 have diversified with new sounds and lyrical content that prove popular Latin music has more to offer than raunchy videos and grind-inducing beats. Most recently, Bad Bunny has done the same, and on an international level of stardom that I’d argue even Daddy Yankee didn’t achieve. After being invited by RITZ (yes, like the crackers) to attend Bad Bunny’s DeBí TiRAR Más FOToS tour in San Juan, Puerto Rico, I knew I had to go. What I didn’t expect was to be so in my feels during and after the concert.









