Meet Dev Doee, The Makeup Artist and CCO Who is Redefining the Beauty Space

Beauty itself has no gender. Rather, society has made it a feminine attribute. "Gender-neutral" is a conscious acknowledgment that all people—regardless of their gender, race, size, etc—deserve to feel beautiful.

How has beauty played a part in your identity?

Beauty played a huge role over the course of my transition. Wearing makeup and skincare helped me feel more confident. It allowed me to recognize that I deserve to feel beautiful and happy in the world just like everyone else. Now, I use makeup as a form of self-expression. I’m the doll I always wanted to be growing up!

Do you think the beauty industry has become more or less inclusive in recent years?

The beauty industry is certainly more inclusive now. There is a standard of inclusivity that wasn’t around even a few years ago—especially when it comes to issues like shade range. However, I feel there is a long way to go with regards to the queer community and particularly Black trans women.

It means the world to me. It’s no secret that there are not very many people like me out there. I know that the accomplishments I achieve and the work I do are merely a continuation of the work of the queer and trans trailblazers before me. I carry the tenacity of Marsha P. Johnson with me everywhere I go. It’s so important to me to continue that legacy of excellence because without it I would not be here.

What makes We Are Fluide different from other beauty brands?

Our team and the models [we use for all of our marketing materials], as well as our charitable partners are a part of the [LGBTQ+] community, so there is a level of authenticity that I don’t often see with other beauty brands. Also, our makeup is very approachable. We believe makeup should work for everyone, so we make sure our products are easy to use and multifunctional.