6 Gender-Neutral Beauty Lines You Need to Know

Everyone has skin, so it’s a little confusing that so many skin-care brands are ultra-gendered. Refreshingly, there are also a bunch of brands that are eschewing the binary and recognizing that good skin isn't about men versus women. Here are six gender-neutral beauty lines we’re loving right now.

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Alder New York

Based in Brooklyn, Alder is a genderless skin-care and hair-care line founded by longtime best friends who've worked in the beauty and design industries together for the past 11 years. The range currently includes 11 hair- and skin-care products, including a collection of beautiful black obsidian tools (yes please, gua sha).

Shop our picks: clarifying face mask ($6); black obsidian gua sha tool ($30); fortifying face oil ($40)

Non Gender Specific

Founded in 2018, Non Gender Specific came to be when its founder noticed a divide in the beauty industry between products marketed toward women and men. His three-piece line is ideal for those looking to streamline their beauty routine to the bare—but effective—minimum.

Shop our picks: cleanser ($36); serum ($65); Flooid fragrance ($125)


If a bunch of the lines on this list are ultra-minimalist and subtle, Fluide is unapologetically bold. This collection of colorful, cruelty-free makeup includes lip and eye products, glitters, nail polishes and more, made for all gender expressions and identities. As a cool extra, all of the lip and nail shades are named after queer spaces around the globe, a tribute to the importance of safe spaces for the LGBTQ community.

Shop our picks: lip gloss ($12); 7-free nail polish ($15); glitter trio ($36)



This gender-neutral line was inspired by the efficacy of a ten-step K-beauty routine but is simplified down to just three essentials: a cleanser, moisturizer and SPF. We love the idea of the essentials set, which will get you on the road to glowing skin immediately.

Shop our picks: daily facial cleanser ($24); daily facial SPF ($32); daily facial moisturizer ($36)

Fenty Beauty

Leave it to Rihanna to create a beauty line that’s universally beloved and inclusive of everyone, regardless of gender identity, skin type or tone. Fenty has been around for a minute, but it bears repeating that its formulas—especially its foundations and highlighters—are insanely good.

Shop our picks: Pro Kiss’r lip balm ($18); Pro Filt’r foundation ($35); Killawatt highlighter ($36)


This clean beauty, hair and skin-care line is made up of products (from shampoo to lip gloss to nail polish) derived from natural ingredients like herbal extracts and rich botanical oils. Context’s mission? “To become a go-to source for healthy beauty products for men and women.” Simple enough—just like the super-chic black-and-white packaging.

Shop our picks: hydrating toner ($35); white charcoal detox mask ($45); restorative night cream ($45)

sarah stiefvater

Wellness Director

Sarah Stiefvater is PureWow's Wellness Director. She's been at PureWow for ten years, and in that time has written and edited stories across all categories, but currently focuses...