Ulta Beauty Just Launched a $10K Grant Program to Support Female Athletes

If you’ve ever donned a uniform or laced up for game day, you know that the lessons learned on the field—resilience, confidence and community—stay with you long after the final whistle. But there is a startling reality in the world of sports: girls are dropping out at significantly higher rates than boys.

Ulta Beauty is stepping up to help change that statistic. The retailer recently announced the launch of the Ulta Beauty Roster, a powerhouse initiative that celebrates the intersection of beauty and athletics. But they aren’t just cheering from the sidelines. They’re providing real, on-the-ground support through the Ulta Beauty Roster for Change Grant.

If you or someone you know is part of a team looking to level up their community’s sports program, here’s everything you need to know about the opportunity.

The Ulta Beauty Roster for Change Grant is designed to address the unique barriers that cause young women to leave sports. Whether it’s the high cost of participation fees, lack of proper equipment or inadequate facilities, Ulta Beauty wants to bridge the gap. Here are the details.

• The Award: Six (6) grants will be awarded, each valued at $10,000.
• The Purpose: The funds are intended to cover critical needs such as team transportation, equipment, participation fees, facility upgrades or even improving amenities like locker rooms.
• The Mission: To empower the next generation of female athletes to stay in the game and find their power.

To launch this initiative, Ulta Beauty has partnered with six elite female athletes who embody the fearless spirit of the program:

• Anna Leigh Waters: #1 Pickleball player in the world
• Dearica Hamby: All-Star Basketball Forward
• Emma Navarro: American Tennis Player
• Madisen Skinner: Volleyball National Champion
• Midge Purce: US Soccer Champion
• Vanita Krouch: Flag Football Quarterback

These women aren’t just faces of a campaign—they are proof that beauty and performance go hand-in-hand. From Anna Leigh’s unapologetic intensity to Midge’s fearless attack, these athletes are using their platforms to ensure the girls coming up behind them have the same (if not better) opportunities to succeed.

As the Ulta Beauty team puts it, “When you feel good, you play fearlessly.” Beauty isn’t just about what’s in your makeup bag; it’s about the confidence that allows you to achieve what’s possible. By investing $60,000 back into local communities, Ulta Beauty is proving that the possibilities truly are beautiful when we support women in sports.

Ulta Beauty is looking for athletes and organizations that are ready to make a difference in their local sports programs. If you have a vision for how $10,000 could transform your team or program, now is the time to share your story. Think about the specific obstacles your community faces—is it a lack of safe transportation to games? A need for updated uniforms that actually fit? Or perhaps a scholarship fund to help girls who can’t afford league dues? Ulta Beauty wants to hear how this grant will directly keep your girls in the game.