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TikTokers Have Fallen in Love with the New Briogeo Color Me Brilliant Collection at Ulta Beauty—Here’s Why They Recommend It

We love it when TikTok creators get honest about themselves. We love it even more when they give us the tea on the products they use to help themselves look and feel their best. If you haven’t already seen the latest TikTok darling going around—Briogeo’s new Color Me Brilliant collection at Ulta Beauty—let us fill you in on why everyone with color-treated hair has fallen for it hard.

Such a stunning hair color takes work, and the Briogeo Color Me Brilliant collection is clearly up to the task. Fay loves how healthy and shiny the shampoo and conditioner make her hair, and we can’t get over the way they make her color truly shine. The Briogeo Color Me Brilliant Mushroom + Bamboo Color Protect Primer protects hair from heat styling up to 450 degrees, so her bangs are safe from damage.

All three products in the collection feature healthy, naturally derived ingredients like turkey tail mushroom extract and bamboo leaf extract, which work synergistically in what the brand calls their Color Protection Complex, protecting hair against color fade due to frequent washing, heat styling and environmental damage.

You can see the difference the Briogeo Color Me Brilliant products make on Frederic’s hair for yourself. On the side he uses them: shiny, soft, conditioned. On the side he doesn’t: a little crunchy and flyaways that are out to play.

Even Instagram is in on the secret:

“If you have damaged, colored hair, I would recommend this,” says creator Erika.

If you’re ready to revive your color-treated hair with Briogeo’s trio of hair goodness, head over to Ulta Beauty to snag your set and get your hair healthier ASAP.