Summer's 7 Biggest Beauty Trends

OK, we waited a really long time for summer. Now that it’s here, we’re jumping in, cannonball-style. Make the most of every glorious sunny day with these seven beauty trends that are sure to rule the next three months.

Summer 2018’s Best and Biggest Nail Trends

kim kardashian
Stefanie Keenan/Getty Images

Cobalt Eye Shadow

Bright eyes have been trending since spring hit. But as we move into summer, cobalt is standing out as a front-runner (thanks, KKW Beauty).

Get the Look: KKW x Mario 10 Pan Eyeshadow Palette ($70); NARS Matte Eyeshadow in Outremer ($23)

J. Merritt/Getty Images

Lip Gloss

See ya, matte lips. Lip gloss is back in the best way. From clear formulas to holographic finishes, as long as it’s shiny, anything goes.

Get the Look: Fenty Beauty Gloss Bomb ($18); Ulta Shiny Sheer Lip Gloss ($9)

blue mascara
Victor VIRGILE/Getty Images

Colored Mascara

Blue, purple, red—nothing is off-limits. And it’s more wearable than you think. Go extra bold by using a white lash primer first or just add a subtle tint by applying it over your first coat of black mascara.

Get the Look: Urban Decay Double Team Special Effect Colored Mascara ($24); Christian Louboutin Lash Amplifying Lacquer ($70)

rhinestone nails


Glitter? That’s so last year. This summer is all about literal crystals. Press them into nails for a subtle nod to the trend or stick them along your lash line for something a little more extra.

Get the Look: Zealer Resin Crystal Rhinestones ($6); TecUnite Nail Art Gems ($7)

ashley graham
Karwai Tang/Getty Images

Blunt Bobs

Meet the "it" hairstyle of 2018. It seems like every celebrity has chopped their locks into a sleek blunt bob over the past few weeks, and we’re so here for it. Who needs beach waves when sleek strands look this amazing?

Rune Hellestad - Corbis/Getty Images

Body Highlighter

When Rihanna says something is in, we listen. She started the trend with Body Lava and now other brands like Kopari and The Body Shop are following suit. Apply liquid highlighter to your collarbones and shoulders and you’ll look like Riri in no time.

Get the Look: Marc Jacobs Dew Drops Coconut Gel Highlighter ($44); Sephora Collection Radiant Luminizing Drops ($14)

cleopatra eyeliner
Victor VIRGILLE/Getty Images

Cleopatra Eyeliner

Black eyeliner never goes out of style, but this summer it comes full circle, literally. Rim both top and bottom lashes with a waterproof kohl liner and wing it out on the inside and outside corners for a nod to the pioneer of eyeliner herself: Cleopatra.

Get the Look: Bobbi Brown Perfectly Defined Gel Eyeliner ($27); Sephora Collection Long Lasting Kohl Pencil ($10)

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Brianna Lapolla


Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...
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