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“Self-care” is a wellness mentality that’s swept (err, sweeping) the nation. And while there are many pros to the movement (God bless gua sha facials), there are also plenty of cons. Namely, the onslaught of wildly expensive (and oftentimes gimmicky) products that don’t make us feel more Zen—they just make us more broke. In an effort to sift through the madness, we’ve narrowed down 11 popular self-care beauty products that we believe really are worth the hype and won’t break the bank. Now that’s self care.


Wander Beauty Baggage Claim Gold Eye Masks

We’d love these gold foil eye masks even if they didn’t work, because they’re just that fun to wear. Luckily, they’re just as effective, all thanks to three innovative layers: the gold foil, which retains heat and prevents the serum from evaporating; the elastic, which prevents the masks from slipping; and the cellulose fiber, which condenses and delivers the key ingredients (hyaluronic acid and jojoba seed oil, to name a few) to brighten, hydrate and reduce the appearance of dark circles.

BUY NOW ($25)

Sponsored rose quartz facial roller

Equate Beauty Rose Quartz Roller

If you haven’t tried facial rolling, it’s time to get on board. Not only does it feel like an incredible, stress-reducing massage, it also encourages lymphatic drainage which reduces that annoying puffiness. This one in particular is made of rose quartz, a stone that’s known to bring soothing energy and comfort. Use it in tandem with an oil or serum to help the products absorb while rolling out any stress. (Psst, there’s a great one below.) 

BUY NOW ($10)


Aquis Waffle Luxe Hair Turban

It’s made from a super-absorbent material that uses ultra-fine fibers to dry hair quickly and gently. The button and hook make it easy to wrap and secure your hair—perfect for keeping strands out of your face while wearing a post-shower face mask or lounging around in your towel before getting ready. (We know how it is.) Because of this turban’s wildly fast absorption and the fact that it’s easy on strands, it’s so much better for your hair than a traditional towel.

BUY NOW ($40)

Credo Beauty

Kosas LipFuel Hyaluronic Lip Balm

“But I’m loyal to the lip balm I already have,” you might be thinking. And that’s something we can respect. But we can almost guarantee your lip balm isn’t all-natural, formulated with konjac root and hyaluronic acid—two ingredients proven to seal in moisture and protect against daily stressors. Oh, and it’s tinted, making it a multitasker that feels like you’re giving yourself special treatment each time you swipe it on.

BUY NOW ($18)

Sponsored aveeno sleep mask

Aveeno Positively Radiant MaxGlow No-Mess Sleep Face Mask

We all love the idea of a sleep mask, but no one loves the way they end up on the pillowcase. Not this one. It absorbs quickly and works overnight to moisturize and help skin recover from damage. The soy and kiwi complexes lock in water content, giving you that coveted dewy glow. One reviewer states it perfectly: “I didn’t believe it would honestly be no mess. Then I tried it…why did I wait so long? It dried in minutes. I was still able to wear my glasses!”

BUY NOW ($18)


Ouai Scalp & Body Scrub

This scrub is heavenly—from the delicious scent to the way it leaves your skin feeling like velvet. It’s perfect for gently sloughing off dead skin on both your body and scalp, but because the formula is so luxurious, it feels much more elegant than that. Sugar crystals are the exfoliant, and they’re suspended in a perfect mix of ingredients like coconut oil, sweet almond oil and a proprietary probiotic blend.

BUY NOW ($38)

Credo Beauty

Spacemasks Self Heating Eye Mask

If a self-heating eye mask sounds strange, it’s probably because you haven’t tried it yet. These are infused with jasmine and begin to warm on contact, reducing eye strain and relieving tiredness and tension. They’re meant to give you about 15 minutes of total relaxation, making them perfect for travel or anytime you simply need to drift off and meditate.

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Sponsored isntanatural serum1

InstaNatural Skin Brightening Serum, Dark Spot Corrector

Having a daily skin-care regimen is something to be proud of. It’s a great way to quietly unwind before bed and give your face the love it deserves. That is, if you’re using the right products. This serum is natural and full of things like vitamin C, hyaluronic acid and niacinamide to reduce signs of aging, brighten and hydrate skin. So much so that reviews have remarked, “It really firmed up and gave my face an elastic feeling,” and “Within a week or so, I noticed my skin was smoother, my coloring more even…and my wrinkles even diminished some.”

BUY NOW ($18)

Olive & June

Olive & June The Tool Box

At-home manis are kind of the OG of self-care, don’t you think? It’s one of the first luxurious little treatments we remember giving ourselves at an early age. But if you’re still struggling with awkward sized bottle brushes and scraping polish off your cuticles in the shower, you should know about this box kit from luxury-salon-turned-polish-maker Olive & June. It includes a nail polish remover pot, a clean up brush, a flat-edge nail clipper, a dual-grit nail file, a buffer cube, their signature polish bottle handle and a cuticle serum with cactus flower. 

BUY NOW ($42)


Herbivore Blue Tansy AHA + BHA Resurfacing Clarity Mask

Slap on any wash-off facemask, and sure, that’s technically considered self-care. But using one that’s a clarifying and cooling gel formula with natural versions of acid exfoliants BHA and AHA (willow bark and fruit enzymes), along with blue tansy to gently resurface skin, and you’ve basically got yourself a facial in a jar. Isn’t it better when your masks actually work? Reviewers use descriptors like “AMAZING” and “THIS ONE IS THE BEST,” and yes, they did use all caps.

BUY NOW ($48)

Credo Beauty

Kaia Naturals Overnight Dry Shampoo

Sometimes just giving yourself a break in the morning is the best form of self-care there is. This dry shampoo is meant to be applied at night before bed so that it has time for clarifying charcoal ingredients to absorb dirt and oil, revealing fresh, volumized hair by morning. Literally zero a.m. effort required.

BUY NOW ($32)

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