Beauty Pros Are Getting Fuller Lips for Fall with This New (*Vegan*) Lip Oil Gloss

This fall, we’re all about having a little more fun with our looks. (We dare you to try “fairy hair” with us.) But while we’re ready to shake things up, we still want to buy brands we can trust and feel good about using. Enter Polite Society, a brand-new makeup brand that’s anything but boring—and also entirely clean, nontoxic and dermatologist tested. While we’re excited about the whole line, there’s one particular product trending all over Instagram and TikTok that influencers say plumps and hydrates their pouts like a dream: B.I.G. Mouth Lip Plumping Oil Gloss.

This special hydrating formula boosts your lips both instantly—we’re talking within 5 minutes—and overtime thanks to a special blood-dilating complex powered by blueberry oil (hydrating), infinity pepper (plumping) and ginger root (volumizing). The unique oil-gloss texture gives you sheer coverage, high shine and a glossy finish you’ll want to rock all day long. And best of all, it’s totally vegan, contains no parabens, mineral oil, petroleum or phthalates and is cruelty-free. The pretty pink packaging is even responsibly sourced and manufactured.

You can see this plumping product work its magic in real-time, aka while you watch, courtesy of these beauty influencers’ test-and-review vids. As Vienna Skye says, “Why did I not know the power of a plumping lip gloss until just now? I’m so obsessed with the way this looks.”

Of the way it feels on her lips, Samantha Randazzo gives an equally glowing review: “The texture is very hydrating since it’s an oil. It gives so much moisture and it’s not sticky. You can start feeling the plumping almost immediately. The tingling is so intense, but in such a good way.”

Christiana Moore calls it her “secret sauce,” and is impressed by the fact that it gives her “plump, juicy lips” both instantly and long-term. And while these influencers try a ton of different products, Samantha calls the B.I.G. Mouth Lip Plumping Oil Gloss “definitely the most intense lip plumper I’ve ever used. I can’t get enough of it.”

Bottom line: Polite Society nailed it. So if you’re ready to join the #FullLipFall gang, shop B.I.G. Mouth Lip Plumping Oil Gloss now, only at Ulta Beauty.