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A Couple Secrets for Doing a Pastel Pink Eye Shadow

As much as you might detest the name, "millennial pink" isn’t going away anytime soon, and one of the freshest ways to rock the trend is by incorporating pastel shades into your makeup. We've found a few tricks for pulling it off subtly.

Step 1: Grab your trusty pastel eye-shadow palette and dust your lids with a lavender shade, starting from the outer corners and working your way in.

Step 2: Next, apply a pretty peach to the crease. 

Step 3: Give your eyes some definition with brown eyeliner (black would be far too harsh). Blend the liner into your lash line using an angled brush to achieve a softer finish.

Step 4: Finish the look with a bit of light purple shadow under your lower lash line, a swipe of mascara and a touch of highlighter to accentuate your brow bone.

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Additional Reporting by Abby Hepworth


laura and jim

Cereal connoisseurs, future makeup artist/astronaut parents

Jim and Laura head up PureWow's video team and have staffed their department exclusively with lovers of dad jokes. You're welcome.