Why NARS Radiant Creamy Concealer Is the One Beauty Product That Can’t Be Duped

We trust concealer with a hefty task: to make us look more awake on little (er, no?) sleep, to hide our so-called imperfections and to do it all while remaining undetected to the naked eye. While there are many concealers on the market, few live up to the calling. In fact, some even draw more attention to our blemishes and dark circles. Yet, there’s one (and only one) that reigns supreme among PureWow editors and readers alike: NARS Radiant Creamy Concealer. Below, we spill the deets on why there’s nothing like it.

What we love most about this five-star concealer is that it found a magic balance of providing just enough coverage while looking natural and smooth. According to one PureWow staffer and avid fan, “There are some concealers that I’ve tried (and even still have) that require a few layers because they’re so sheer. Then there are ones that are just too much—you know, if you put on more than a dot, you are now committing to a full face of makeup? This NARS product falls right in the sweet spot.” 

The specially designed formula also adds radiance under eyes and helps them appear more open and awake, thanks to the Multi-Active Botanical Blend (hydrates and reduces the look of redness) and Light-Diffusing Mineral Powder (reduces the appearance of fine lines and wrinkles and helps even out skin tone for a natural finish). Many other concealers can have a mattifying, drying effect and end up making the delicate under-eye skin look worse, but the NARS formula works to optically correct, not mask, imperfections. Also, can we just say that doe foot applicators for concealer are heart eyes.

Meaning, you can go from no-makeup makeup to a full face without it appearing too heavy or leaving behind any unwanted buildup. A little also goes a long way (especially when it comes to hiding blemishes). One PureWow editor even boasts, “On days when you just can’t with foundation, dab a lighter shade onto your forehead, bridge of your nose, and chin for a subtle lifting effect that’s so good.”

Bravo, marketing team. Plus, some clever patisserie and food-related names within the 30 different shades (think: Affogato and Cacao) make it so much easier—and more fun—to remember your color versus a numbering system.

They now come in travel sizes so we can always keep one in our handbag for a quick touchup when, you know, we finally go out into the world again.