12 New Beauty Products That Will Definitely Sell Out in March

When we get wind of a new beauty product on the market, we’re like a kid in a candy store, a dog getting a new toy, a mom finding a babysitter at the last minute…OK, you get the point. We get excited. Trying beauty products for the first time is the most fun, but it can also feel daunting because you don’t know if it’s worth the hype. That’s where we come in. We’ve sorted through the mass of new products and hand-picked 12 of our personal favorites. Add these to your cart stat, because they’re bound to sell out.

tatcha the kissu lip mask

1. Tatcha The Kissu Lip Mask

We all know and love Tatcha for its cult face moisturizer The Water Cream, so it’s no surprise this new product makes our list. Japanese peach extract, camellia oil and squalane come together in this non-sticky jelly lip mask that comforts, hydrates and locks in moisture. It’ll plump the look of fine lines and wrinkles to boot.

kiwi botancials nourishing night cream

2. Kiwi Botanicals Nourishing Night Cream

A cruelty-free night cream unlike any other. It’s jam-packed with New Zealand–sourced manuka honey to improve skin’s texture, giant sea kelp to soothe and calm, kiwi fruit extract to neutralize free radicals and vitamin B3 to clarify and moisturize. The combination will leave your skin feeling soft, smooth and glowing come morning. Still need convincing? Kiwi’s entire product lineup is all under $20, and this night cream as well as the brightening eye cream are made with clean formulas.

saie dew balm lilac

3. Saie Dew Balm

If you’ve ever wished a highlighter had a more dewy look than strobe effect, this one’s for you. It has a moisturizing base that provides the perfect glossy sheen. Formulated with 100 percent natural ingredients like hyaluronic acid, marshmallow root and elderberry, it will make your skin feel softer and plumper. While we’re partial to the lilac shade, Dew Balm also comes in rosy gold and bronze nectar (so yes, you’ll want all three).

charlotte tilbury quad eyeshadow palette
Violet Grey

4. Charlotte Tilbury Luxury Palette

She may be small, but boy is she mighty. This cute li’l quad features velvety-smooth, blendable shades that are highly pigmented and suitable for any eye color. Stash it in your purse for when you need to do a quick touch-up before heading to happy hour.

urban decay all nighter face primer

5. Urban Decay All Nighter Face Primer

UD’s coveted All Nighter makeup setting spray is an absolute must for anyone’s beauty arsenal, and this new product is no exception. As it smooths and hydrates your skin, it grips foundation into place and, as the name suggests, lasts all night long. On the flip side, you can wear it without makeup and let the lightweight formula blur imperfections.

tenoverten hand repair serum
Violet Grey

6. Tenoverten Hand Repair Serum

Winter temperatures can seriously affect our skin, especially our hands, and sometimes a regular cream just doesn’t cut it. This serum not only defends against the elements but also helps treat visible signs of aging, thanks to plant-derived ingredients like squalane, flaxseed extract, aloe, and cucumber and geranium oils.

goop glow vitamin c serum

7. Goopglow 20% Vitamin C + Hyaluronic Acid Glow Serum

Two of our favorite skincare ingredients packed into one serum? Yes, please. L-ascorbic acid (aka vitamin C) and hyaluronic acid join forces to brighten and hydrate skin while also improving firmness, texture and tone. Well, hello, radiant you.

hourglass vanish concealer

8. Hourglass Vanish Airbrush Concealer

Full coverage. Weightless. Waterproof. What more could you ask for in a concealer? This light-reflecting formula blends right into skin and evens out the tone to conceal dark circles, blemishes and other imperfections. Oh, and it lasts for up to 16 hours.

olio e osso lip scrub
Olio e Osso

9. Olio E Osso Lip Scrub

Unlike most lip scrubs, you don’t have to dip your finger into the pot to get it out. This one comes in an easy, compact twist tube so you can apply it directly to your lips. Protective emollients, ground olive stones and a hint of caffeine will slough away any dead skin.

maya chia the straight a
Credo Beauty

10. Maya Chia The Straight A Retinol Serum

If you’re looking to add retinol into your skincare routine, start with this serum that’s gentle enough to use every night and works on all skin types. It’s made from potent, high-quality vitamins C and E to help brighten skin, and encapsulated retinol is combined with botanical retinols (bakuchiol and moth bean extract) to improve fine lines and promote plump, radiant skin.

laneige cica sleeping mask

11. Laneige Hypoallergenic Cica Sleeping Mask

Because of Laneige’s exclusive Forest Yeast extract, this sleeping mask is more effective than traditional cica products. Cica (a nickname for centella asiatica) is known for soothing and repairing irritated skin. Apply this before going to sleep, and it will hydrate dry skin, soothe redness and strengthen the skin barrier overnight.

follain eye cream firm and brighten

12. Follain Eye Cream: Firm + Brighten

Much like its name suggests, this cushiony gel cream is designed to firm and brighten the delicate area around your eyes, which is quick to show signs of fatigue and aging because of the thin skin. Key ingredients like bakuchiol (plant-derived retinol), caffeine and apple extracts will give your eyes the loving wake-up call they so deserve.


Director, Branded Content

Rachel joined PureWow in 2016 and is the Director of Branded Content where she helps oversee the editorial production of sponsored content campaigns. In addition to obsessing over...