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beauty

The Right Way to Use a Serum Capsule

Sure, you’ve heard that using a face serum is good for you. But you’re still not exactly sure which one to use. And more important, how and why to use it.

Well, first, a little education. Serums are packed with the highest concentration of active ingredients, so it pays to choose a formula that will protect and treat your skin issues. Look for a product that helps to bolster your skin barrier—the thin layer that defends against UV rays, pollution, irritants and toxic chemicals. Elizabeth Arden Advanced Ceramide Capsules are just the ticket and chock-full of all these deliciously hydrating and restoring ingredients.

To apply, twist the capsule tab twice to open and then smooth the contents over cleansed (and gently exfoliated) skin, both morning and night. Need a show-and-tell? Take a peek at the video above. (P.S. The capsules are biodegradable, so don’t forget to recycle ’em.)


angela pares

VP, Design + Branded Content

Angela Pares is the VP of Design + Branded Content at Gallery Media Group, where she oversees the ideation and execution of sponsored content campaigns across PureWow, ONE37pm and the company’s social portfolio. Angela began her career in copywriting and fashion editorial before joining PureWow in 2012. Since then she has written and edited countless articles and helped produce some of GMG’s top performing content. She lives outside Boston with her husband and 2-year-old.