Your First Wax Is *Free* at European Wax Center, So Excuse Us While We Go Do Something About These Brows

While we’ve always loved the Cara Delevingne look, we have to admit that 2020 has taken our brows from full and feathered to downright unruly. And we don’t even get us started on our legs and swimsuit area. Thankfully, our favorite waxing reprieve is officially open for business and offering a major deal.

That’s right: European Wax Center locations across the country are taking reservations again (with the proper safety precautions, of course). Amazing, right? Well it gets even better. EWC is offering your first wax free. Yep, if you’re a first-time guest, you can get your brows, bikini line, underarms, nose or ears sorted out on them. If Brazilian waxing is more your speed, they’re offering new guests 50 percent off.

After so much time away from the salon, we’re personally in need of some self-care and eager to get waxed from head to toe. And since European Wax Center offers not only brow sculpting services, but also leg waxing, Brazilian waxing, arm waxing, bikini waxing, lip waxing and more, it’s a one-stop-shop for all of our hair removal needs. Basically, if there’s an area with unwanted hair, they can handle it. They also offer convenient and cost-effective wax passes if you’re looking to get back into your beauty appointment routine while saving a little coin.

Wondering what your waxing appointment will look like in this post-lockdown world? Well, we’re happy to report that in an effort to keep guests and waxing professionals safe, EWC takes sanitation to the next level. Technicians use new gloves for each service, tools and waxing beds are sanitized and disinfected after each use and waxing sticks are never double-dipped. Wax specialists use disposable surgical masks as well as face shields when working around your visage. Additionally, high touchpoint areas are deep cleaned frequently, staff members undergo safety and sanitation training, check-in is contactless at some locations and they’ve nixed things like product testers to discourage customers from unnecessarily touching things.

So, if you’re looking to get back to your smooth-legged self, you can find your nearest European Wax Center here. They had us at “free.”

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Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.