Estée Lauder Makes Trying On the #1 Foundation Easier Than Ever With Their Virtual Try-On Tool

As far as shopping for beauty products goes, finding the right foundation has always been one of the more challenging tasks. That’s why many of us tend to stick to the same formula for years (and years), even as we try different lipsticks, eye shadows and pretty much everything else.

However, if you’re finding that your foundation just isn’t going on as evenly as it used to—or worse, coming off every time you remove your mask—then it may be time for a refresh.

Enter: Estée Lauder Double Wear Stay-in-Place Makeup. A liquid matte foundation, this formula comes in 56 shades, is lightweight and leaves your skin looking natural (never cakey or grey). It’s sweat-, humidity- and transfer-resistant, and even lasts for 24 hours. And it’s  the #1 foundation in the U.S.*

If all this hasn’t piqued your interest yet, Estée Lauder also offers a Virtual Try-On Tool on your mobile device to help you pinpoint your ideal shade. Simply filter by choosing your skin’s intensity level (from light to deep) and undertone (cool, neutral or warm).

Not sure what your undertone is? Here’s a cheat sheet:

  • Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun
  • Neutral (N) undertones: Bare skin is more even-toned, not too pink or golden
  • Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun

Bottom line: If you’ve always been flummoxed by foundation, give Double Wear Stay-in-Place Makeup a try. A few drops on your fingertips is all it takes for perfectly blended makeup that you won’t need to think twice about. It’s pretty much as flawless as foundation gets.

*Ranked #1 by The NPD Group for Prestige Beauty Unit Sales during the 12 months ending May 2020.

angela pares

VP, Design + Branded Content

Angela Pares is the VP of Design + Branded Content at Gallery Media Group, where she oversees the ideation and execution of sponsored content campaigns across PureWow, ONE37pm and...