Curious What It’s Like to Be an Editor-in-Chief? Catch a Glimpse with Mary Kate McGrath

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Published Apr 9, 2018

Here at PureWow, we pride ourselves on elevating the everyday. And few people embody this more than our fearless and enthusiastic editor-in-chief, Mary Kate McGrath. But how does this wonder woman get it all done?

Mary Kate let cameras follow her around for a day to give us all a peek inside her daily routine—starting with her nonscientific (read: super easy) makeup routine: bareMinerals BAREPRO Concealer and a swipe of bright lipstick.

Between trying the latest wellness trends, back-to-back meetings and finding a bridge between Legos and fashion, Mary Kate is one of the few who actually do make it all look easy. Follow along with our full take above.

Rachel Gulmi

Director, Branded Content

Writes branded content across all verticals, in addition to managing and refining editorial processes
Over eight years of experience in the branded content field, both as a writer and managing editor
Studied advertising and marketing communications at the Fashion Institute of Technology

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