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beauty

Curious What It’s Like to Be an Editor-in-Chief? Catch a Glimpse with Mary Kate McGrath

Here at PureWow, we pride ourselves on elevating the everyday. And few people embody this more than our fearless and enthusiastic editor-in-chief, Mary Kate McGrath. But how does this wonder woman get it all done? 

Mary Kate let cameras follow her around for a day to give us all a peek inside her daily routine—starting with her nonscientific (read: super easy) makeup routine: bareMinerals BAREPRO Concealer and a swipe of bright lipstick.

Between trying the latest wellness trends, back-to-back meetings and finding a bridge between Legos and fashion, Mary Kate is one of the few who actually do make it all look easy. Follow along with our full take above.


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Director, Special Projects & Branded Content

Rachel joined PureWow in 2016 and is the Director of Special Projects where she helps oversee the editorial production of sponsored content campaigns and organizes large-scale...