Why You Shouldn’t Wait to Start Using Anti-Aging Foundation (Plus, Our Top Pick)

Here at PureWow, we live firmly in camp “You be you!” as it applies to all aspects of life and beauty—including age. Laugh lines from years of good memories? We love to see it. What we don’t love? The damaging effects of external factors, like too much sun, bad air quality, lack of sleep and anything else that results in wrinkles that arise before their time. The fact is, we start losing collagen in our 20s—the protein that gives skin its elasticity and firmness—and we really don’t need anything else to hurry the aging process along.

Consider this: We have access to more and more information about what we’re putting on our skin, which leaves no room or excuse for using skincare products with ingredients that exacerbate our “problem areas,” right? Well, same goes for using makeup products that don’t contain healthy ingredients geared toward maintaining hydration. Hey, we’ve all felt the effects of a chalky foundation that sucked out all the moisture from our faces. Let’s agree to never go there again, shall we?

So, in summary, using anti-aging products as early as possible is all about prevention. Rather than covering up fine lines and wrinkles, aim to ward them off in the first place by looking for products with ingredients like hyaluronic acid, SPF, vitamin C and niacinamide. COVERGIRL Simply Ageless is an excellent collection for anyone looking to prevent wrinkles, as well as anyone who prefers products that are cruelty-free (yes, you read that right: COVERGIRL is officially Leaping-Bunny certified). Read on to see our top pick from the line, plus four other Simply Ageless products that deserve a spot on your vanity now…not just in ten years.

covergirl simply ageless top pick

1. Simply Ageless 3-in-1 Liquid Foundation

A hyaluronic complex retains skin’s moisture content to keep it hydrated, plump and healthy looking, while vitamin C maintains collagen levels and niacinamide strengthens skin’s protective barrier and boosts skins radiance. To be clear—this all happens while the foundation is improving your skin tone and reducing the appearance of any existing wrinkles for a flawless complexion.

covergirl simply ageless wrinkle defying foundation compact

2. Simply Ageless Wrinkle Defying Foundation

COVERGIRL is the number one anti-aging foundation brand in the U.S., and this foundation lives up to the hype. It's formulated with SPF 28 to help protect skin from sun damage while hyaluronic acid and vitamin C help maintain collagen levels to make your face appear all-around healthier and more plump. It's full-coverage for a perfectly flawless finish that'll last you all day long.

covergirl simply ageless instant wrinkle blurring pressed powder

3. Simply Ageless Instant Wrinkle Blurring Pressed Powder

This creamy, non-drying powder will give you a more youthful glow by diminishing the look of fine lines and wrinkles and refreshing your skin tone with that same hyaluronic acid and vitamin C combo. (Those hydrating components are also what keeps it from getting cakey). The mattifying face powder also helps make pores less visible, kind of like a blurring filter IRL. Basically, it’s the definition of “smooth” in compact form—no wonder COVERGIRL is the number one face powder brand in the U.S.

covergirl simply ageless blurring serum

4. Simply Ageless Blurring Serum

Use this serum before applying the Blurring Pressed Powder above for maximum effects. It glides on and blends into skin to create the perfect, pore-minimizing base. The serum includes ingredients like vitamins A and E, argan oil and coconut oil to improve skin underneath with 24-hour hydration while helping makeup above look soft-focused and flawless.

covergirl simply ageless eyelift serum

5. Simply Ageless Eye Lift Serum

An eye serum that won’t crack under makeup? Consider us sold. This serum provides a tightening effect that reduces the appearance of fine lines underneath the eyes by a whopping 57 percent, as well as puffiness by 53 percent. What does that mean for you? A more well-rested look that plays nicely with your concealer.

purewow mark salmon
Cristina Gutierrez

Director, Branded Content

Cristina Gutierrez is the Director of Branded Content at Gallery Media Group. She produces sponsored media campaigns across all verticals, in addition to researching, testing and...
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