Here at PureWow, we live firmly in camp “You be you!” as it applies to all aspects of life and beauty—including age. Laugh lines from years of good memories? We love to see it. What we don’t love? The damaging effects of external factors, like too much sun, bad air quality, lack of sleep and anything else that results in wrinkles that arise before their time. The fact is, we start losing collagen in our 20s—the protein that gives skin its elasticity and firmness—and we really don’t need anything else to hurry the aging process along.
Consider this: We have access to more and more information about what we’re putting on our skin, which leaves no room or excuse for using skincare products with ingredients that exacerbate our “problem areas,” right? Well, same goes for using makeup products that don’t contain healthy ingredients geared toward maintaining hydration. Hey, we’ve all felt the effects of a chalky foundation that sucked out all the moisture from our faces. Let’s agree to never go there again, shall we?
So, in summary, using anti-aging products as early as possible is all about prevention. Rather than covering up fine lines and wrinkles, aim to ward them off in the first place by looking for products with ingredients like hyaluronic acid, SPF, vitamin C and niacinamide. COVERGIRL Simply Ageless is an excellent collection for anyone looking to prevent wrinkles, as well as anyone who prefers products that are cruelty-free (yes, you read that right: COVERGIRL is officially Leaping-Bunny certified). Read on to see our top pick from the line, plus four other Simply Ageless products that deserve a spot on your vanity now…not just in ten years.