Your Color-Treated Hair Will Fall in Love with the New Briogeo Color Me Brilliant Collection, Now at Ulta Beauty

briogeo color me brilliant FB 1
Ulta Beauty

Our beauty editor just told us that black cherry hair is trending. Gorgeous, right? The vibrant color, the warm undertones, the rich reds—we can’t get enough. While stunning from every angle, we wouldn’t blame you if a part of you also started thinking, but how long is this color going to look like black cherry before it starts looking like off-brand cola?

Briogeo believes there’s no reason it should be that way.

The Briogeo Color Me Brilliant™ line of color-extending products (they’re new and exclusive to Ulta Beauty) was made to maintain your hair color vibrancy for longer, helping you express yourself through color without worrying about the fade. It’s all about plant power: Turkey tail mushroom extract and bamboo leaf extract work synergistically in what the brand calls their Color Protection Complex, protecting hair against color fade due to frequent washing, heat styling and environmental damage. The vital nutrients found in these healthy hair ingredients replenish hair, extending the life of your new look.

At this point in your unofficial beauty training (we’re all learning together!), it’s no surprise that strong, vibrant, healthy hair begins with deep conditioning and scalp treatments. The Color Me Brilliant™ line is made up of shampoo, conditioner and primer to meet all of those needs. Here’s a closer look at each:

briogeo color me brilliant shampoo
Ulta Beauty

The Shampoo

Briogeo Color Me Brilliant™ Mushroom + Bamboo Color Protect Shampoo


Gently cleanse your hair without the use of harsh, color-stripping sulfates. This shampoo also boasts that it will preserve that precious color, prolonging the time needed between color treatments (yes, please). The Vitamin E also softens hair, providing essential nutrients and helping to prevent breakage.

briogeo color me brilliant conditioner
Ulta Beauty

The Conditioner

Briogeo Color Me Brilliant™ Mushroom + Bamboo Color Protect Conditioner


Lightweight, natural oils (like flaxseed, apricot and sunflower oils) condition and nourish hair, leaving it soft, shiny and vibrant. Vitamin B5 enhances moisture retention and smoothness, making that stunning new color look it’s best for longer.

briogeo color me brilliant primer
Ulta Beauty

The Protect Primer

Briogeo Color Me Brilliant™ Mushroom + Bamboo Color Protect Primer


If you’ve never used a hair protectant, let this be the year you start. This leave-in styling cream is scientifically proven to protect hair against heat styling up to 450 degrees. It’s clean and naturally derived, made with Briogeo’s proprietary NOVA Complex to fortify, nourish and protect.

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