Meet the Blink Squad: 26 Must-Follow IG Accounts for Beauty Inspiration

If you’re someone who loves watching a good (read: simple) beauty tutorial, we highly recommend that you check out our sister brand, Blink Beauty. It's got super-quick, easy-to-follow videos on everything from how to upgrade a classic smoky eye to exactly where you should place your contour.  

Which is where the Blink Squad comes into play. These 26 women were selected for their beauty and fashion smarts, natch, but also their unique points of view on identifying safe ingredients in products and finding self-love through beauty rituals. Over the next few months, they’ll be starring in our tutorials, sharing tips from their personal routines and even lending their expertise here on PureWow.

So, without further ado, we’d like to introduce you to the lovely ladies themselves. Follow them and we promise you’ll gain a new beauty skill (or five) in the process. 

Anastasia Lovera

When she’s not giving us serious skin envy (that glow, though), Anastasia is normalizing the conversation around important topics (like periods) and drawing up gorgeous sketches (like this one).

Camille Johnson

Serving up bold makeup, springy ringlets…and the YouTube tutorials on how to recreate them.

Courtney Seamon

One half of the dynamic duo that runs the fashion and lifestyle blog Mimosas and ManhattanCourtney’s trendy outfits and laid-back beauty aesthetic are serious goals.

Courtney Danielle

Just as her handle (@curlsandcouture) suggests, Courtney is the queen of bouncy, voluminous curls. Oh, and she’s got skin care down, too.

Ella Mcfadin

It only makes sense that this Cali native brightens our feeds with her dewy beauty, sunny disposition and colorful sartorial style.

Ellery Lee

We appreciate that Ellery is always rocking a new ’do or eye-shadow look. Endless inspo, right this way.

Emma Fried

Championing sustainability and a plant-based lifestyle, Emma gives us non-toxic product recs and tips for reducing our own carbon footprint. P.S. Watch out for her new nail polish line Talon Polish, a line of creamy, gorgeous hues that are vegan, cruelty-free and 10-free.

Emma Loughran

That hair. Those freckles. Emma is unapologetically herself, and TBH, it’s totally refreshing.

Gracie Gordon

Spreading food freedom—aka ditching your diet and eating intuitively—is Gracie’s mission. Head to her feed for simple and healthy recipes, advice for establishing a balanced lifestyle and encouragement to love yourself, always.

Hajra Atariqq

As a stunning Pakistan native, Hajra isn’t afraid to broach topics like body insecurities and acne.

Jasmine Rose

We turn to Jasmine for the best cruelty-free beauty products on the market because, uh, that’s all she uses.

Jessica Tran

Check this feed for trendy outfit pics, awesome skin care recs and lots of #fitspo.

Kaelin Fox

Ireland native Kaelin injects her elegant style and personality into each of her posts. Wait, is I-Beauty the next K-Beauty?!

Kelly Mcfarland

The other half of Mimosas and Manhattan, L.A.-based Kelly dishes out solid lewks and career advice (she works at a marketing and public relations firm in L.A.).

Léanne Ansar

With dual citizenship in the USA and France, Léanne doles out the most authentic French-girl advice.

Marie Zoumanigui

Actor, model, photographer, blogger…this lady literally does it all.

Melany Rodriguez

Tapping into her background in fashion and experience as a content creator, Melany is passionate about helping young women navigate their career paths. Need advice? Go on, DM her!  

Melissa Frusco

Melissa uses NYC as her backdrop and she makes city living look so, so good.  

Micaéla Verrelien

If you’re into bold beauty, Micaéla’s inventive looks (like this lime green eyeliner) will get your creative juices flowing.

Olga Siesarenco

Warning: Olga’s amazing travel pics will give you wanderlust.

Priscilla Flete

After years of creating hair and makeup tutorials, Priscilla decided to put herself through cosmetology school to become a bona-fide hairstylist. Now that’s dedication.

Rosa Barney

Drawing from past experiences of self-doubt and low self-esteem, Rosa founded Me First, a blog that teaches readers the importance of self-love and ways to practice it.  

Stephanie O’quigley

Beauty publicist by day, blogger by night, you could say this Ireland-born-and-bred gal knows a thing or two about the beauty world.


Her feed may be filled with gorgeous selfies, but Tyla’s content and captions are both uplifting and relatable.

Veronica Victoria

Laid-back style + lots of travel and food pictures = what’s not to like?


Youme Lin

You know when you’re around someone whose energy is so infectious you can’t help but feel good? That’s exactly how you’ll feel looking at YouMe’s posts: She’s innately positive and uplifting.