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The Best Shampoo: NatureLab.Tokyo Perfect Shine Shampoo

Free of all the icky stuff like parabens and sulfates, and brimming with all the good stuff like hyaluronic acid and pearl extract. What you get: Hydrated, glossy hair that’s not flat.

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The Best Conditioner: Virtue Recovery Conditioner

A blob of this keratin-rich conditioner whips even the most straw-like strands into straight-up silk. It’s rich enough for natural textures but won’t weigh down fine hair.

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The Best Hair Mask For Fine To Medium Textures: Coco & Eve Like A Virgin Hair Masque

A thick, frosting-like texture and ingredients like raw virgin coconut and fig make this treatment sound like a decadent dessert. The real treat is how lush and resilient hair is after just ten minutes.

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The Best Hair Mask For Curls and Thick Textures: Ouidad Ultra-Nourishing Intense Hydrating Mask

Natural hair and curls tend to be dry and fragile. This mask does damage control with a medley of reparative proteins and oils that restore hair to its lush, healthy state. 

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The Best Dry Shampoo: IGK First Class Charcoal Detox Dry Shampoo

Purifying charcoal wipes out grease and revives unwashed strands without a hint of buildup. “Let this sit for a minute, then brush it through,” advised our commerce editor Brianna Lapolla. “It gave me that just-washed clean feeling and gave my hair some volume. Obsessed!”

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The Best Scalp Treatment: Briogeo Scalp Revival Charcoal + Tea Tree Scalp Treatment

Whether your hair is 98.9% dry shampoo most days of the week, you have a flaky scalp or just want a healthier one, this treatment kicks buildup at the roots, soothes itchiness and restores balance.

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The Best Defrizzer: Hairstory Dressed Up

This lightweight lotion is the teacher’s pet of anti-frizz products–it does pretty much everything you want it to. “I used it as a leave-in before air-drying, and it gave my waves smooth definition,” explained BLINK's audience development strategist, Pamela Masin. "And when I raked it in before blow-drying, it made my hair super sleek and shiny." A+.

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The Best Hair Oil: Verb Ghost Oil

Glass hair is all yours with just a drop or two of this fuzz-taming, frayed end smoothing-oil. The weightless texture means it won’t flatten your strands.

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The Best Hair Spray: Davines Your Hair Assistant Perfecting Hairspray

This medium-hold mist really hits the sweet spot: Not too stiff, not too sticky, with just the right amount of hold.

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The Best Sea Salt Spray: Sachajuan Ocean Mist

The reality of most sea salt sprays is that by the end of the day, your hair is way crunchier than it is cool. This one produces soft, airy mermaid waves that you can actually run your hands through.

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The Best Curl Enhancer: Ouidad Curl Quencher Hydrafusion Intense Curl Cream

Light and moisturizing, this cream sculpts frizzy curls into smooth, bouncy spirals. “It’s a tall order to find a styler that is smoothing and provides enough hold to keep my curls’ shape without being crunchy or heavy,” explained our associate design director, Sophia Kraushaar. “This one checks every box.”

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The Best Texturizing Spray: Amika Un.Done Volume And Matte Texture Spray

French girl hair, model-off-duty hair–call it what you want. We just know that a few spritzes gives us perfect bends and the tousled texture of our dreams.

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