The 24 Best Purple Shampoos to Maintain Blonde Hair & Banish Brassiness

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Whether you’re a born-with-it blonde or from-a-bottle blonde, you know that brassiness is your hair’s kryptonite. Which is why we regularly suds up with purple shampoo in between visits to our colorist. FYI, those violet pigments neutralize yellow tones, restoring lustrous platinum shades and reviving ashy balayage highlights. Here, 24 of the best purple shampoo brands that will bring your blonde hair back to its former glory.

8 Things Every Blonde Should Know

best purple shampoo r co sunset blvd daily blonde shampoo

1. R+co Sunset Blvd Daily Blonde Shampoo

Best for Daily Use

More lilac than violet, this creamy shampoo subtly refreshes highlights and correct brassy undertones without any risk of overdoing it, so it’s safe for daily washes. It also boasts natural, coconut-derived cleansing agents and strand-soothing aloe, with a scent that’s a blend of juniper, blood orange, rhubarb and leather accord.

best purple shampoo matrix total results so silver color depositing purple shampoo
Ulta Beauty

2. Matrix Total Results So Silver Color Depositing Purple Shampoo

Best for Platinum and Silver Hair

The Matrix So Silver shampoo contains direct dyes that neutralize yellow tones specifically, so it’s best for platinum, silver and extremely light blonde hair. Heads up: Since the pigments are concentrated, you only need to use it two or three times per week to see results.

best purple shampoo loreal paris hair care everpure blonde sulfate free shampoo and conditioner

3. L'oréal Paris Hair Care Everpure Blonde Sulfate Free Shampoo & Conditioner

Best Drugstore Deal

The entire line of L’Oréal’s EverPure hair care is formulated without harsh surfactants (aka those sudsy cleansing agents), and this blonde-friendly shampoo is no exception. A combination of subtle purple pigments and iris botanicals neutralizes brass for quick results, while the gentle formula cleanses without stripping natural moisture—at a budget-friendly price, no less.

best purple shampoo oribe bright blonde shampoo for beautiful color

4. Oribe Bright Blonde Shampoo For Beautiful Color

Best Splurge

Oribe’s brightening blend of lemon, ginger root and chamomile extracts help optimize blonde tones while making them luminous, and purple orchid extract repairs dryness and damage while locking in moisture. And despite being sulfate-free, this shampoo lathers easily and is generously pigmented, so a little goes a long way. (Oh, and it looks damn fine sitting in your shower.)

best purple shampoo bold uniq by b uniq purple shampoo

5. Bold Uniq By B Uniq Purple Shampoo

Best for Skipping a Salon Visit

The pigments in this shampoo are deeper and stronger than your average bottle of purple shampoo, so it can actually extend the time between salon visits, all in about five minutes. It’s also packed with UV filters to prevent sun damage and fading, plus it’s cruelty-free and comes in fully recyclable packaging.

$30 at Amazon

best purple shampoo catwalk tigi fashionista violet shampoo and conditioner for blondes and highlights

6. Catwalk Tigi Fashionista Violet Shampoo And Conditioner For Blondes And Highlights

Best Salon-Quality Duo

This stylist-approved option delivers shine and boosts cool tones while working to repair damage left over from color treatments. Don’t be intimidated by the fact that Catwalk by Tigi is a brand often found in salons; the brand’s set of shampoo and conditioner is relatively affordable.

best purple shampoo redken color extend blondage color depositing purple shampoo

7. Redken Color Extend Blondage Color Depositing Purple Shampoo

Best for Weak Strands

If you’re dealing with unwanted orange undertones but hoping for Champagne hues, the violet pigments in Redken’s Blondage line will get you there. It contains citric acid to strengthen strands and increase elasticity. (FYI, it smells delightful, too.)

best purple shampoo dphue cool blonde shampoo

8. Dphue Cool Blonde Shampoo

Best for Coarse and Curly Hair

Thanks to the silk proteins and hibiscus flower extract in DpHue’s purple shampoo, you’ll strengthen the hair cuticle while cancelling out brassy tones at the same time. And while some highly pigmented shampoos are too much for daily use, this one deposits just the right amount of color, so it can be used as often as needed without turning your hair violet. Pro tip: Mix it with a hydrating shampoo for even sleeker, shinier results.

best purple shampoo amika bust your brass cool blonde shampoo

9. Amika Bust Your Brass Cool Blonde Shampoo

Best for Strengthening

Aside from banishing yellow and orange tones in blonde hair, we love that this formula contains sea buckthorn berry, a superfruit that’s full of omega-7 and helps synthesize collagen for stronger strands over time. Add to that avocado oil and hydrolyzed keratin and you’re in business (for shiny, healthy hair, that is).

best purple shampoo clairol shimmer lights purple shampoo for blonde hair

10. Clairol Shimmer Lights Purple Shampoo For Blonde Hair

Best for Highlights

What it lacks in glamour (i.e., its grandma-floral smell), this Clairol formula makes up for in effectiveness. A once-weekly wash is enough to keep highlights looking true to color—just wash your hands right after, since it’s so pigmented.

best purple shampoo drybar blonde ale brightening shampoo

11. Drybar Blonde Ale Brightening Shampoo

Best for Brightening

Cancelling out warm tones is old hat for this Drybar shampoo, which relies on lemon and chamomile extracts to brighten things up a notch, in addition to the usual purple pigments.

best purple shampoo philip kingsley pure blonde colour correcting weekly shampoo

12. Philip Kingsley Pure Blonde Colour-correcting Weekly Shampoo

Best for Frizzy Blonde Hair

Philip Kingsley is best known for its Elasticizer hair mask, but it also excels at blonde haircare—as proven by this weekly shampoo. It’s gentle and hydrating and made with lavender oil, which promotes scalp health (we all know a healthy scalp means healthy hair). The formula also reduces static and smooths the cuticle, so it’s great for frizzy hair.

joico color balance purple shampoo

13. Joico Color Balance Purple Shampoo

Best for Lasting Results

The Multi-Spectrum Defense Complex in Joico’s purple shampoo is designed to protect against color fade, so while it’s canceling out brass, it’s also ensuring that color will last as long as possible.

best purple shampoo moroccanoil blonde perfecting purple shampoo

14. Moroccanoil Blonde Perfecting Purple Shampoo

Best for Dry, Damaged Blonde Hair

Sulfate-free? Check. Violet pigments? Double check. Infused with argan oil? Ooh, tell us more. This formula is extremely hydrating, making it ideal for parched, stressed out blonde strands. The argan oil (which is packed with vitamins A and E) helps repair and seal the hair’s cuticle while locking in color and imparting plenty of antioxidants.

best purple shampoo philip b icelandic blonde shampoo

15. Philip B. Icelandic Blonde Shampoo

Best for Repairing Damage

This vegan shampoo contains time-released botanicals and natural plum extracts to protect and strengthen your hair while boosting its cool blonde color. Grape seed oil adds tons of shine while also locking in hydration and color.

best purple shampoo sachajuan silver shampoo

16. Sachajuan Silver Shampoo

Best for Fine Blonde Hair

Leave it to the Swedes to do blonde right. This salon-grade shampoo doesn’t just increase luster, block UV rays and counteract brass—it also volumizes limp hair. (Psst: It even works off-label to keep cool burgundy, violet and red shades from turning orange.)

best purple shampoo kerastase blond absolu anti brass purple shampoo

17. Kérastase Blond Absolu Anti-brass Purple Shampoo

Best for Lightweight Hydration

This Kérastase purple shampoo contains two key hydrators: Edelweiss flower, which repairs damage from the inside out and resurfaces the cuticle for uniform porosity; and hyaluronic acid, which adds softness and shine, and keeps tresses manageable. It’s nourishing but never heavy, so it’s ideal for all hair types.

best purple shampoo eva nyc tone it down blonde shampoo

18. Eva Nyc Tone It Down! Blonde Shampoo

Best for Chemically Treated Hair

This shampoo is so gentle, it’s safe for keratin and Brazilian-treated strands—as well as bleached and highlighted hair. A blend of argan oil and wild cherry bark revitalizes, nourishes and protects while those purple pigments neutralize brassy tones. Oh, and it’s got the Leaping Bunny cruelty-free stamp of approval—a must.

best purple shampoo paul mitchell platinum blonde shampoo

19. Paul Mitchell Platinum Blonde Shampoo

Best for All Shades of Blonde

Regardless of whether you’re an icy blonde or err on the honey side, this purple shampoo will keep unwanted tones in check. Leave it on for as little as one minute for a quick tone down, or let it hang for five when things are looking a bit brassier.

best purple shampoo pureology strength cure blonde shampoo

20. Pureology Strength Cure Blonde Shampoo

Best Smelling Purple Shampoo

Notes of pear, rose and sandalwood make this shampoo smell salon-fresh (unlike some color shampoos which can smell chemical-y). It’s also rich in astaxanthin, an antioxidant that fends off free radicals and promotes new growth.

best purple shampoo davines alchemic shampoo silver

21. Davines Alchemic Shampoo Silver

Best Choice for Sustainability

Davines uses only naturally derived surfactants, so this shampoo isn’t just sulfate-free; it’s also super gentle on both natural and color-treated hair. It’s never drying and won’t strip moisture, but it will impart tons of shine and light-reflecting particles to make your blonde hair look its best and brightest. The brand also prides itself on a sustainable business model (it’s B Corp certified), so you can feel good about the impact of your purchase.

best purple shampoo john frieda violet crush for blondes purple shampoo

22. John Frieda Violet Crush For Blondes Purple Shampoo

Best for Fast Results

The crushed violet pigments in this John Frieda shampoo absorb UV light and give off a white-blue glow, making brassy hair look cooler and brighter after just one wash. It’s highly effective but can be slightly drying, so pair it with the matching conditioner for best results.

best purple shampoo kristen ess the one purple shampoo

23. Kristen Ess The One Purple Shampoo

Best for Blondes and Brunettes

Celebrity hairstylist Kristen Ess didn’t just set out to create a toning shampoo for blondes—she wanted one for brown hair too. This shampoo returns brassy blondes back to their former ashy glory, and it works on brunette shades just as well. It’s also cruelty-free and relies on a proprietary strengthening complex that mends split ends and prevents color fade all at once. In a word, it’s genius.

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24. Milk_shake Silver Shampoo

Best for a Boost of Volume

Frequent shampooing and environmental pollution can highlight unwanted yellow tones in blonde hair, but this purple shampoo takes care of them with ease. The delicate formula contains milk protein and berry extracts to increase volume, repair weakness and improve elasticity in brittle locks.


Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...