Whether you’re a born-with-it blonde or from-a-bottle blonde, you know that brassiness is your hair’s kryptonite. Which is why we regularly suds up with purple shampoo in between visits to our colorist. FYI, those violet pigments neutralize yellow tones, restoring lustrous platinum shades and reviving ashy balayage highlights. Here, 24 of the best purple shampoo brands that will bring your blonde hair back to its former glory.
The 24 Best Purple Shampoos to Maintain Blonde Hair & Banish Brassiness
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1. R+co Sunset Blvd Daily Blonde Shampoo
Best for Daily Use
More lilac than violet, this creamy shampoo subtly refreshes highlights and correct brassy undertones without any risk of overdoing it, so it’s safe for daily washes. It also boasts natural, coconut-derived cleansing agents and strand-soothing aloe, with a scent that’s a blend of juniper, blood orange, rhubarb and leather accord.
2. Matrix Total Results So Silver Color Depositing Purple Shampoo
Best for Platinum and Silver Hair
The Matrix So Silver shampoo contains direct dyes that neutralize yellow tones specifically, so it’s best for platinum, silver and extremely light blonde hair. Heads up: Since the pigments are concentrated, you only need to use it two or three times per week to see results.
3. L'oréal Paris Hair Care Everpure Blonde Sulfate Free Shampoo & Conditioner
Best Drugstore Deal
The entire line of L’Oréal’s EverPure hair care is formulated without harsh surfactants (aka those sudsy cleansing agents), and this blonde-friendly shampoo is no exception. A combination of subtle purple pigments and iris botanicals neutralizes brass for quick results, while the gentle formula cleanses without stripping natural moisture—at a budget-friendly price, no less.
4. Oribe Bright Blonde Shampoo For Beautiful Color
Oribe’s brightening blend of lemon, ginger root and chamomile extracts help optimize blonde tones while making them luminous, and purple orchid extract repairs dryness and damage while locking in moisture. And despite being sulfate-free, this shampoo lathers easily and is generously pigmented, so a little goes a long way. (Oh, and it looks damn fine sitting in your shower.)
5. Bold Uniq By B Uniq Purple Shampoo
Best for Skipping a Salon Visit
The pigments in this shampoo are deeper and stronger than your average bottle of purple shampoo, so it can actually extend the time between salon visits, all in about five minutes. It’s also packed with UV filters to prevent sun damage and fading, plus it’s cruelty-free and comes in fully recyclable packaging.
$30 at Amazon
6. Catwalk Tigi Fashionista Violet Shampoo And Conditioner For Blondes And Highlights
Best Salon-Quality Duo
This stylist-approved option delivers shine and boosts cool tones while working to repair damage left over from color treatments. Don’t be intimidated by the fact that Catwalk by Tigi is a brand often found in salons; the brand’s set of shampoo and conditioner is relatively affordable.
7. Redken Color Extend Blondage Color Depositing Purple Shampoo
Best for Weak Strands
If you’re dealing with unwanted orange undertones but hoping for Champagne hues, the violet pigments in Redken’s Blondage line will get you there. It contains citric acid to strengthen strands and increase elasticity. (FYI, it smells delightful, too.)
8. Dphue Cool Blonde Shampoo
Best for Coarse and Curly Hair
Thanks to the silk proteins and hibiscus flower extract in DpHue’s purple shampoo, you’ll strengthen the hair cuticle while cancelling out brassy tones at the same time. And while some highly pigmented shampoos are too much for daily use, this one deposits just the right amount of color, so it can be used as often as needed without turning your hair violet. Pro tip: Mix it with a hydrating shampoo for even sleeker, shinier results.
9. Amika Bust Your Brass Cool Blonde Shampoo
Best for Strengthening
Aside from banishing yellow and orange tones in blonde hair, we love that this formula contains sea buckthorn berry, a superfruit that’s full of omega-7 and helps synthesize collagen for stronger strands over time. Add to that avocado oil and hydrolyzed keratin and you’re in business (for shiny, healthy hair, that is).
10. Clairol Shimmer Lights Purple Shampoo For Blonde Hair
Best for Highlights
What it lacks in glamour (i.e., its grandma-floral smell), this Clairol formula makes up for in effectiveness. A once-weekly wash is enough to keep highlights looking true to color—just wash your hands right after, since it’s so pigmented.
11. Drybar Blonde Ale Brightening Shampoo
Best for Brightening
Cancelling out warm tones is old hat for this Drybar shampoo, which relies on lemon and chamomile extracts to brighten things up a notch, in addition to the usual purple pigments.
12. Philip Kingsley Pure Blonde Colour-correcting Weekly Shampoo
Best for Frizzy Blonde Hair
Philip Kingsley is best known for its Elasticizer hair mask, but it also excels at blonde haircare—as proven by this weekly shampoo. It’s gentle and hydrating and made with lavender oil, which promotes scalp health (we all know a healthy scalp means healthy hair). The formula also reduces static and smooths the cuticle, so it’s great for frizzy hair.
13. Joico Color Balance Purple Shampoo
Best for Lasting Results
The Multi-Spectrum Defense Complex in Joico’s purple shampoo is designed to protect against color fade, so while it’s canceling out brass, it’s also ensuring that color will last as long as possible.
14. Moroccanoil Blonde Perfecting Purple Shampoo
Best for Dry, Damaged Blonde Hair
Sulfate-free? Check. Violet pigments? Double check. Infused with argan oil? Ooh, tell us more. This formula is extremely hydrating, making it ideal for parched, stressed out blonde strands. The argan oil (which is packed with vitamins A and E) helps repair and seal the hair’s cuticle while locking in color and imparting plenty of antioxidants.
15. Philip B. Icelandic Blonde Shampoo
Best for Repairing Damage
This vegan shampoo contains time-released botanicals and natural plum extracts to protect and strengthen your hair while boosting its cool blonde color. Grape seed oil adds tons of shine while also locking in hydration and color.
16. Sachajuan Silver Shampoo
Best for Fine Blonde Hair
Leave it to the Swedes to do blonde right. This salon-grade shampoo doesn’t just increase luster, block UV rays and counteract brass—it also volumizes limp hair. (Psst: It even works off-label to keep cool burgundy, violet and red shades from turning orange.)
17. Kérastase Blond Absolu Anti-brass Purple Shampoo
Best for Lightweight Hydration
This Kérastase purple shampoo contains two key hydrators: Edelweiss flower, which repairs damage from the inside out and resurfaces the cuticle for uniform porosity; and hyaluronic acid, which adds softness and shine, and keeps tresses manageable. It’s nourishing but never heavy, so it’s ideal for all hair types.
18. Eva Nyc Tone It Down! Blonde Shampoo
Best for Chemically Treated Hair
This shampoo is so gentle, it’s safe for keratin and Brazilian-treated strands—as well as bleached and highlighted hair. A blend of argan oil and wild cherry bark revitalizes, nourishes and protects while those purple pigments neutralize brassy tones. Oh, and it’s got the Leaping Bunny cruelty-free stamp of approval—a must.
19. Paul Mitchell Platinum Blonde Shampoo
Best for All Shades of Blonde
Regardless of whether you’re an icy blonde or err on the honey side, this purple shampoo will keep unwanted tones in check. Leave it on for as little as one minute for a quick tone down, or let it hang for five when things are looking a bit brassier.
20. Pureology Strength Cure Blonde Shampoo
Best Smelling Purple Shampoo
Notes of pear, rose and sandalwood make this shampoo smell salon-fresh (unlike some color shampoos which can smell chemical-y). It’s also rich in astaxanthin, an antioxidant that fends off free radicals and promotes new growth.
21. Davines Alchemic Shampoo Silver
Best Choice for Sustainability
Davines uses only naturally derived surfactants, so this shampoo isn’t just sulfate-free; it’s also super gentle on both natural and color-treated hair. It’s never drying and won’t strip moisture, but it will impart tons of shine and light-reflecting particles to make your blonde hair look its best and brightest. The brand also prides itself on a sustainable business model (it’s B Corp certified), so you can feel good about the impact of your purchase.
22. John Frieda Violet Crush For Blondes Purple Shampoo
Best for Fast Results
The crushed violet pigments in this John Frieda shampoo absorb UV light and give off a white-blue glow, making brassy hair look cooler and brighter after just one wash. It’s highly effective but can be slightly drying, so pair it with the matching conditioner for best results.
23. Kristen Ess The One Purple Shampoo
Best for Blondes and Brunettes
Celebrity hairstylist Kristen Ess didn’t just set out to create a toning shampoo for blondes—she wanted one for brown hair too. This shampoo returns brassy blondes back to their former ashy glory, and it works on brunette shades just as well. It’s also cruelty-free and relies on a proprietary strengthening complex that mends split ends and prevents color fade all at once. In a word, it’s genius.
24. Milk_shake Silver Shampoo
Best for a Boost of Volume
Frequent shampooing and environmental pollution can highlight unwanted yellow tones in blonde hair, but this purple shampoo takes care of them with ease. The delicate formula contains milk protein and berry extracts to increase volume, repair weakness and improve elasticity in brittle locks.