In recent years, there has been an increased demand for natural and organic beauty products across the board. From ingredient-conscious shampoos to cleaner body washes, there are more ways to tend to your hygiene than ever before. This includes your toothpaste.
So, what does “natural” mean in the context of oral care? Unfortunately, the term is still unregulated and can be interpreted differently by each brand, but it largely comes down to what’s not included in the toothpaste and what it’s replaced with.