This Weekend, Beautycon LA Is Your Best Girlfriend Date Ever

What’s a combo platter of the coolest young creatives + free gifts + learning flattering new makeup tricks? Hello Beautycon, aka the most fun girlfriend date imaginable.

The two-day fest is taking over downtown Los Angeles this weekend with great stuff for everyone, from normies who just want to freshen their look to YouTube tutorial superfans. Celebs like Kim Kardashian West, Drew Barrymore and Queer Eye’s Jonathan Van Ness will be there, and demos will teach all the trends, like applying a candy-colored eyeliner (yep, that’s a thing). You’ll go home with gifts from a kajillion brands like Anastasia Beverly Hills, Kylie Cosmetics and more, as well as a month’s worth of Instagram moments.

If you're in Southern California or amped to jet out there, get your tickets today for the July 14 and 15 event. Because with 20,000 beautiful people converging on the L.A. Convention Center, this puppy could sell out. 

dana dickey

Senior Editor

Dana Dickey is a PureWow Senior Editor, and during more than a decade in digital media, she has scoped out and tested top products and services across the lifestyle space...