beauty

This New Brand Makes Body Care Feel Like Skin Care (Because It Is)

bdy new body care products Mobile
bdy./victoriaadventures/Dasha Burobina

When it comes to your face, you’ve likely got your routine down to a science. But gentle reminder: Not only does the skin below your neck deserve some TLC, but dryness, clogged pores, dark spots and fine lines really have the audacity to show up wherever they feel like. What to do? Well, you may have noticed that body care has been gaining serious traction among wellness girlies for its skincare benefits and overall self-care vibes. If you’re coveting a similar glow for summer but have no idea where to begin, we got you.

Meet bdy., the brand whose mission is to empower every body by providing gentle, yet effective products that feel luxe, are easy to use and deliver real results. Their new line includes everything from lotion to serum, each dermatologist-tested, safe for sensitive skin and vegan, paraben- and cruelty-free. bdy. makes it simple to add proven skincare actives to your daily routine, so you can actually enjoy your self-care—not be overwhelmed by it. Read on to find out more about each product below, all of which are all launching exclusively at Ulta Beauty.

bdy. Glow Body Buff
bdy./victoriaadventures/Dasha Burobina for PureWow

1. bdy. Glow Body Buff

Benefits

  • Exfoliates and improves skin texture
  • Purifies and unclogs pores
  • Nourishes and hydrates skin

Key Ingredients

  • Glycerin: Deeply hydrates and softens skin
  • Natural Pumice: Natural exfoliant that removes dead skin cells
  • Salicylic Acid: Unclogs pores by removing excess oil
  • Sunflower Seed Oil: Anti-inflammatory benefits, helps lock in moisture

bdy.

The rich and creamy bdy. Glow Body Buff gently exfoliates and improves skin texture for a smoother, more refined appearance. Salicylic acid purifies and unclogs pores to help clear and balance your complexion, while natural pumice and sunflower seed oil help remove dead skin cells and improve the appearance of bumps associated with Keratosis Pilaris. Radiant skin, coming right up.

To use: Massage onto wet skin. Rinse off and pat dry. For best results, use before cleansing both at night and in the morning. Apply one to three times a week—whatever works for you. Bonus: The mini size ($12) is perfect for travel.

bdy. Foaming Oil Body Wash
bdy./victoriaadventures/Dasha Burobina for PureWow

 
2. bdy. Foaming Oil Body Wash

Benefits

  • Leaves skin hydrated and glowing
  • Cleanses for a clear, refreshed complexion without stripping moisture

Key Ingredients

  • Glycerin
  • Hyaluronic Acid: Helps nourish and maintain skin’s microbiome
  • Plant-Derived Squalane: Naturally recurring oil known to strengthen skin’s moisture barrier
  • Jojoba Oil: Soothes skin, helps to unclog pores
  • Sunflower Seed Oil

bdy.

Meet your new favorite body wash. bdy. Foaming Oil Body Wash is a velvety oil-to-foam cleanser that leaves your skin feeling clean and soft to the touch. Its gentle, plant-based cleanse helps balance skin for a refreshed complexion and leaves you hydrated and glowing. The hyaluronic acid also helps nourish and maintain skin’s microbiome to retain moisture and promote a more youthful appearance. (And who doesn’t want that?)

To use: Pump onto wet skin or a cloth and massage until the oil turns foamy. Rinse off, pat dry, and follow up with your favorite bdy. serums before moisturizing. Use daily or as needed.

bdy. Body Serum Mist
bdy./victoriaadventures/Dasha Burobina for PureWow

3. bdy. Body Serum Mist

Benefits

  • Boosts skin hydration for enhanced barrier health and protection
  • Brightens and evens out skin tone

Key Ingredients

  • Plant-Derived Squalane
  • Niacinamide: Multipurpose vitamin that reduces inflammation/dryness and regulates oil production
  • Tranexamic Acid: Brightens, evens out skin tone by targeting discoloration
  • Hyaluronic Acid
  • Jojoba Seed Oil
  • Safflower Seed Oil: Contains essential fatty acids that help relieve dry skin
  • Turmeric: Helps calm signs of irritation

bdy.

Your other summer spritz. bdy. Body Serum Mist is a silky, non-greasy formula that leaves skin soft, dewy and illuminated. Side effects also include: enhanced skin barrier health, a brighter, more even skin tone and relief from dry, irritated or discolored skin. This is your glow-up in a bottle.

To use: Shake to activate serum. Spray onto damp or dry skin anytime, morning or night. Spritz between products or whenever your routine needs a little extra TLC. Psst: You can also get glowing, refreshed skin on the go with their mini size ($14).

bdy. Overnight Body Serum
bdy./victoriaadventures/Dasha Burobina for PureWow

4. bdy. Overnight Body Serum

Benefits

  • Restores moisture barrier for long-lasting hydration
  • Helps even out skin tone, improve firmness and elasticity
  • Visibly reduces fine lines and wrinkles

Key Ingredients

  • Glycerin
  • Plant-Derived Squalane
  • Bakuchiol: A plant-derived, gentle retinol alternative that smooths the appearance of fine lines and wrinkles
  • Hyaluronic Acid

bdy.

Sensitive skin girlies, listen up: bdy. Overnight Body Serum hydrates skin overnight, while offering anti-aging benefits with less irritation—making it ideal for easily bothered skin. It helps even out skin tone while improving firmness and elasticity and visibly reduces fine lines and wrinkles.

To use: Massage a dollop into clean, dry skin. Use after cleansing or before moisturizing for the ultimate skincare boost. Apply two to three times a week at night, or whenever your skin needs a little extra love.

bdy. Weightless Body Lotion
bdy./victoriaadventures/Dasha Burobina for PureWow

5. bdy. Weightless Body Lotion

Benefits

  • Helps replenish skin’s natural barrier for long-lasting hydration and protection
  • Smooths and softens skin
  • Calms and soothes dry, irritated skin
  • Non-greasy, breathable feel

Key Ingredients

  • Glycerin
  • Urea: Improves the appearance of dry, rough skin by providing hydration, helps reduce the buildup of dead skin cells
  • Hyaluronic Acid
  • Sodium PCA: Works to retain moisture and maintain skin’s elasticity
  • Ceramides: Help limit moisture loss and protect against visible damage from environmental stressors

bdy.

bdy. Weightless Body Lotion absorbs quickly, locks in moisture and leaves skin glowing without a greasy feel. It helps replenish skin’s natural barrier for long-lasting hydration, helps maintain skin elasticity, and provides protection against visible damage from pollution and other environmental stressors, leaving you with a smooth, radiant complexion and youthful appearance. Everything you could want in a body lotion (and then some).

To use: Massage into clean, dry skin. Use after cleansing and/or applying the Body Serum Mist for an extra dose of glow. Apply daily to lock in moisture and keep your skin feeling soft and smooth.


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