ComScore

The First-Ever Armani Beauty Advent Calendar Looks Glorious...and Expensive

Santa, baby: We know it’s only August, but we already know what we want.

Armani Beauty just announced their first-ever beauty Advent calendar, and we’re dying to know what’s behind every little red-and-gold door. The calendar will contain 24 of the brand’s bestselling beauty products across their makeup, skin care and fragrance categories, including travel-size Armani lipsticks and a baby-sized Si perfume. Christmas can’t come soon enough!

The Advent calendar contains two full-sized products, while the other 22 are miniatures of the brand’s cult faves. The Lip Maestro in #400 (the brand’s famous liquid lipstick in classic red) and the Eyes to Kill Stellar Eye Shadow #2 (a light shimmery gold for all those holiday parties) will both come in full-size versions.

According to Bazaar UK, the calendar launches in early October at Selfridge’s for a whopping £249 (aka $300), but no word yet on when it will hit stateside.... The full-sized Lip Maestro usually retails for $34, while the eyeshadow is normally $35. That’s $69, plus the other 22 travel-sized products ...which would average out to about $10 each (aka a steal, if you ask us).

We’re writing our list and checking it twice and begging that this isn’t just a U.K. thing. Otherwise, we may have to borrow the sleigh and reindeer for a rendezvous across the pond.



RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.