Joe Jonas is part of a new campaign between the smash Netflix series and the English gin brand Tanqueray, where he is learning “how to T-time like a Bridgerton.” In this case, the “T” stands for Tanqueray gin, not tea.
For the ad, the Jonas Brother donned his best Regency-era outfit while acting the part. He was joined by one of the stars of the Netflix series, Jonathan Bailey (AKA Anthony Bridgerton), as well as comedian and writer Phoebe Robinson.
Bailey shared a clip of Jonas's transformation on his Instagram, where he said, “Told you being a Bridgerton wasn’t easy, @joejonas + @dopequeenpheebz. With some @tanquerayusa in hand, let’s turn teatime into T-Time #makeitTtime @bridgertonnetflix #Bridgerton.”