FYI: James Middleton Is the Proud Owner of a Custom Marshmallow Business

As the son of a party-planning entrepreneur, James Middleton knows how to have fun. Naturally, dessert is a part of that, but I have to admit, I was surprised to learn the royal(ish) eligible bachelor owns a custom marshmallow company.

This hot tip came stateside thanks to Middleton’s recent decision to make his Instagram public. As I happily perused the youngest Middleton’s dog-filled ’Gram way back to 2016, I found a photo of marshmallows with Rebel Wilson’s face on them captioned, “My most favourite endorsement!”

Obviously, I needed to figure out the backstory, so I did some digging and discovered he owns a company called Boomf that makes personalized cards, chocolate and marshmallows.

Just when I thought being a Middleton couldn’t be a sweeter deal, this happens.

RELATED: The Apartment Kate & Pippa Middleton Shared in Their 20s Is on the Market for $2.5M


Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.