ColourPop Just Launched Its First-Ever Mascara—in 7 Colors, No Less

colourpop mascara

With a rainbow of highlighters, lip products and 42 shades of foundation, it was only a matter of time before ColourPop Cosmetics added to its roster. The cult-favorite beauty brand is officially expanding into the lash market with its freshly launched BFF Mascara.

The formula? It’s buildable without clumping, volumizing, lengthening and flake-free (not to mention vegan and cruelty-free). Ever true to brand, the product comes in not only black, but six additional (and bold) colors: Left on Red, Kiss ’n Teal, Pink Inc., Blue Ya Mind, Golden Boy and Purple Prose. (Who comes up with these names and how can we get their job?) ColourPop says it tried more than 5,000 combinations of brushes until they settled on the one.

BFF Mascara is available now on ColourPop’s website. Oh, and it’s only $8. Need we say more?

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Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...