Here Is Everything We Know About Pat McGrath's New Mascara

We're barely two weeks into 2019 and we already have some major beauty news: Pat McGrath is officially launching a mascara.

Named FetishEyes (which is, of course, copyrighted) it was rigorously tested by makeup artists backstage and on set until the formula was just right. Lightweight and extremely lengthening, the inky black pigment also has peptides and panthenol to strengthen and condition lashes so they never get brittle. Layer once for clean definition or add multiple coats to get feathery, doll-like fringe (as seen at the Prada spring/summer 2019 show where the mascara made its debut).  

FestishEyes will be available for $28 on February 14 at noon EST on Happy Valentine's Day indeed.

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Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...