Beyoncé Is Giving Away Free Concert Tickets for Life—There’s Only 1 Catch

Would you rather eat meat for the rest of your life or win a lifetime of tickets to Beyoncé concerts? Up until today, this was a hypothetical question. Welp, not anymore.

Today, the 37-year-old “Sorry” singer announced her and husband Jay-Z’s new initiative to encourage fans to go vegan and offered a pretty convincing incentive. As part of her company 22 Days Nutrition’s new Greenprint Project, Yoncé is asking fans to consider the impact going vegan could have on the environment. She shared a graphic on Instagram explaining how she follows a plant-based diet and offered free lifetime tickets to those interested. 

She simply captioned her post, “What is your Greenprint? Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life,” like it was the most casual offer ever.

Being the Beyhive members we are, we did indeed visit the #linkinbio. And just so you know, you can enter the sweepstakes by clicking on the drop down navigation to the right of the website.

There are a few stipulations potentially standing between you and free Bey or Jay tickets besides a bundle of carrots. The website defines “for life” as “up to 30 years” and clarifies that by “tickets” they mean one concert per tour. 

Applicants must also be 18 years old or older, residents of the United States and must enter to win by 11:59 p.m. ET/ 8:59 p.m. PT on Monday, April 22.

Now, it’s not like Yoncé and Jay will be monitoring your meat intake or subtly reminding you to eat your veggies, but at least they’re bringing attention to the impact a plant-based diet (or even meal) can have.

The only issue: How is this going to help the cheese surplus


Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.