Would you rather eat meat for the rest of your life or win a lifetime of tickets to Beyoncé concerts? Up until today, this was a hypothetical question. Welp, not anymore.
Today, the 37-year-old “Sorry” singer announced her and husband Jay-Z’s new initiative to encourage fans to go vegan and offered a pretty convincing incentive. As part of her company 22 Days Nutrition’s new Greenprint Project, Yoncé is asking fans to consider the impact going vegan could have on the environment. She shared a graphic on Instagram explaining how she follows a plant-based diet and offered free lifetime tickets to those interested.