Ever see the movie Beetlejuice? Well, while we can’t guarantee that Michael Keaton will show up in a full face of makeup, we can guarantee that using the words “fixer-upper,” “TLC” or "Investment” in your listing will be just as devastating as uttering the ghost's name. They're a pretty sure sign you'll be selling your home for less than the list price.
According to a 2021 Zillow survey, “self-described fixer-upper homes fetched 12.9 percent less than expected” and home listings that “admitted needing some “TLC” brought in 11.1 percent less.” Not to mention that listings with the mention of “‘investment’ prospects sold for 4.5 percent less than expected,” explains Zillow’s senior economist, Jeff Tucker. But what do these words truly signal to buyers (and why would they affect your listing’s value, if you're just being honest about the state of the place)? See below for a breakdown of each term, plus two other words you should probably avoid.