Tyra Banks Just Launched Her Own Ice Cream Brand (and It’s Called SMiZE Cream, Obvi)

Tyra Banks is known for a lot of things: Being a trailblazing supermodel, hosting America’s Next Top Model *and* Dancing with the Stars and inventing the timeless smize. Now, she’ll also go down in history as an ice cream entrepreneur. Her line of premium ice cream, SMiZE Cream, just hit shelves today.

Milk Bar’s New Ice Cream Pints Just Hit Grocery Stores Nationwide (and the Flavors Are Epic)

SMiZE Cream is a custard-style ice cream brand that boasts seven core flavors and a major collaboration flavor that’s TBA. “Bite after bite, taste test after taste test, the nationwide launch of SMiZE Cream is by far my most delicious, chunk-a-licious accomplishment,” said Banks in a press release. “Ever since I was a little girl, my mama and I have been obsessed with the creamy, crunchy, ooey-gooey comfort and delight of ice cream.”

tyra banks smize cream pints
Massimo Campana

The flavors range from classics like The Best Vanilla I Ever Had and Strawberry BirthYAY! Cake to unconventional picks like Purple Cookie Mon-STAR & Me (purple sweet cream ice cream with Oreo cookies) and Chocolate Barbeque (smoked chocolate ice cream with brownies and roasted almonds). Even more exciting? Each pint has a surprise treat at the bottom: in Banks’s words, “a huge chunkalicious cookie dough truffle.” Each truffle has a different flavor that pairs with the ice cream it’s in, like birthday cake, fruity cereal and chocolate blueberry.

In addition to opening a brick-and-mortar shop in Los Angeles, SMiZE Cream’s e-commerce site just launched today—and luckily for anyone outside the L.A. area, nationwide shipping is available. You can order a Creamz & Dreamz box of six, nine or 12 ice creams to be delivered right to your doorstep. The packaging includes a bunch of fun AR experiences that happen right on the cup, too.

As if you need more convincing, SMiZE Cream also launched a mentorship program, The SMiZE Goalz & Dreamz Factory. In partnership with Eldera, a global mentoring platform, the program will help connect young professionals with experienced mentors that can help them achieve their goals.

Dream-catching and ice cream? Where do we sign?

taryn pire

Food Editor

Taryn Pire is PureWow’s food editor and has been writing about all things delicious since 2016. She’s developed recipes, reviewed restaurants and investigated food trends at...