I'm a 28-Year-Old Woman with No Kids, and ‘Bluey’ Is One of My Favorite Shows

bluey chilli mom icon photo of the heeler family
BBC Studios

It started with a soundbite: “Oooh, can we get the bill?” It was everywhere. I couldn’t scroll through TikTok without hearing those words sung from a tiny Australian voice. As it turns out, the voice belonged who to Bluey, the titular character of the hit children’s show of the same name. Bluey follows the 6-year-old blue heeler (Bluey, get it?) along with her mother, Chilli, father, Bandit, and younger sister, Bingo, in Brisbane, Australia. So, how do I know so much about Bluey based on one tiny soundbite? Well, what started as a meme quickly evolved into full clips appearing on my For You Page. And then voila: There I was, a tax-paying, job-having, grown-adult 28-year-old with no kids watching an animated show for preschoolers. So why am I absolutely obsessed with a children’s show?

First, it’s funny. Like actually funny. The first time I surprised myself by laughing out loud, was while watching a clip about a sock puppet from an episode titled “Unicorse.” One quick clip turned into a nightly ritual, and I was suddenly immersed in the Bluey Cinematic Universe, singing along to the catchy theme song and claiming my favorite characters (like how I’m a Bingo moon with a rising Muffin sun). I was even shipping fictional cartoon dogs because I swear if Uncle Rad and Frisky didn’t get together it would’ve been a missed opportunity. 

At the same time, I was building an emotional connection with these characters. Watching this Australian show made me…feel. The doggos are sarcastic, vulnerable and, ya know, despite being animated anthropomorphic dogs, a realistic family—one that sometimes reminds me of my own and helps me reflect on my own childhood memories. One episode entitled “Handstand” had me bawling like a baby. All Bingo wanted was to show off her handstand to someone, anyone. When no one wanted to sit and watch, it was her grandmother who took a seat and let Bingo attempt her handstand over and over again until she perfected it. It brought me back to sitting at the kitchen table with my grandmother and spending time with her after school or on weekends. It was her patience, attention and unwavering love demonstrated through a small, everyday moment that had this episode pulling on my heartstrings. 

But I’m not the only millennial with Bluey fever. Just look at #BlueyTok and the Facebook pages dedicated to adult Bluey fans. Who knew we needed a platform to discuss favorite episodes, develop fan theories and protest Disney+ for banning the farting episode in America? In fact, according to Nielsen data, “Bluey ranked in the top 10 streaming programs in the United States by minutes viewed last year.” Bluey is the moment, spanning across all ages and demographics. Chilli was even the cover star for InStyle Australia's icon issue. Yes, a fictional mom dog was on the cover of the icon issue. 

One TikTok creator described the Bluey phenomenon as such: “I think this is the first children’s show since like PBS 2010s age where I feel like they’re actually trying. So good on you Bluey for not treating children like they’re dumb.” We millennials grew up with heartfelt, funny shows like Arthur, Bear and the Big Blue House and Rugrats. It’s no wonder why this modern animated program has us in an emotional chokehold. Plus, as many of the episodes are lighthearted and fun, the show still makes time to touch on tough subjects like grief, infertility and consent in a digestible way.

It doesn’t take much brainpower to enjoy Bluey; I can tune in for a few minutes to see what the Heeler family is getting up to—likely using their imaginations to come up with silly scenarios, a muscle we often don’t flex as we grow older. We get set on completing tasks with technical precision, and we forget where our imaginations can take us.

I used to be embarrassed about watching a “kid’s show,” but now I hold on to how it makes me feel. I can learn sometimes you need a "cry checklist," or how “dunny” is a crass way of saying toilet. Bluey lets me enjoy a bite-size bit of clever, endearing fun with just the right amount of childhood wonder. And as the 6-year-old pup would say, “Yay, for real life.” 

about face matte fluid eye paint review chelsea candelario

Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...