ComScore

The 5 Best Makeup Tips for Winter

“It’s only a few snowflakes,” they said. “You won’t even notice the wind,” they said. And yet, every day of winter, we walk outside with a fresh face of makeup only to become a windburned, chapped, streaky mess by the time we get to where we’re going. Here, five tips to keep your makeup exactly where you want it, all season long.

RELATED: 10 Gadgets That Will Work Wonders on Your Winter Skin

winter tips primer
Ulta

Use Primer To Set Foundation

Through freezing wind, flurrying snow and ice-cold sleet, our faces take the brunt of winter weather. One way to keep your foundation where it should be: Apply a coat of primer before doing your face, in order to set makeup and keep everything from budging.

MAC ($31)

winter tips mascara
Sephora

Use Tubing Mascara To Avoid Raccoon Eyes

When you get hit hard by gusts of wind and sideways snow, you’ll need a mascara that’s not going to be halfway down your cheeks by the time you reach the front door. Enter: tubing mascara. Instead of containing oils or waxy pigments, this type uses special polymers that wrap around each lash and bind tightly all day long. 

Blinc ($26)

winter tips concealer
Sephora

Use A Color-correcting Concealer On Red Spots

From October to February, double up on color-correcting concealer on the tip of your nose or corners of your mouth (or any other area that tends to turn bright pink). May we recommend a green-tinted one to help offset redness?

Urban Decay ($35)


winter tips lip balm
Clinique

Use A Super-hydrating Lip Balm

Dry, cracked lips don’t have to be a seasonal staple, thanks to emollient-rich balms that protect your pout from windburn and dry air. This moisture-rich version can be worn underneath your everyday lipstick for an added watertight barrier, or as a topcoat to add a bit of sheen to your favorite color.

Clinique ($17)

winter tips mask
Sephora

Re-hydrate Skin With A Sheet Mask

After spending a day (or even just a couple hours) in the brutally dry winter air or skin-parching central heat, your face will be thirsting. Moisten that baby back up with a soothing face mask at least once a week.

Laneige ($31)



RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.