"Pumpkin Spice Hair" Is Now a Thing

No, your barista isn't going to do it

Bronde, hand-pressed color, tortoiseshell: Instagram hair trends are always giving us fresh ideas for how to update our ‘do. But the latest buzzy beauty topic is conjuring up the smell of a venti latte on a chilly autumn morning. 

Yep, you heard that right: The auburn-coppery balayage look has been dubbed “pumpkin spice hair,” and social-media beauty enthusiasts are falling hard for it this season. 

The overall "pumpkin spice" appearance varies from person to person, with some opting for brighter blonde highlights atop cinnamon strands and others sticking to deep terra-cotta hues. So whether you’re a PSL devotee or just looking for a fresh update that channels your favorite fall shades, you’re in luck, because the hair trend is actually gorgeous.

Although, we’re thinking the look is a bit like, well, red. (Just don’t tell your stylist we said so.)


Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...