Meet mindalt: The all-natural deodorant that wants to elevate your mood, one rollerball at a time. It comes in four different scents that promise more mindfulness, more energy, more focus and less anxiety (raise your hand if you could use a little of each right now). Per the brand, it uses the science behind essential oils and aromachology to back up its claims. But can a tube full of bergamot, lavender and vetiver really reduce your anxiety and keep you from sweating through that 3 p.m. Zoom call? And how does aromachology differ from aromatherapy?
Put plainly, essential oils are concentrated extractions of oils from plants. For centuries, they’ve been used in aromatherapy techniques to aid in natural therapeutic treatments due to their targeted and potent effects on our integumentary (skin) and nervous systems. Many studies have proven the mood-boosting effects of essential oils, and others have shown the antimicrobial properties they have against pathogenic bacteria (which, by the way, is all body odor is: Bacteria breaking down the proteins on your skin into smelly, smelly acids). These scientific findings are the foundation of aromachology, which is just a research-backed branch of aromatherapy that examines how a certain scent triggers a psychological response in the body, rather than its therapeutic applications. But is it really possible to neutralize B.O. while increasing your concentration and alertness? Mindalt seems to think so.
“All of our products have four times the essential oils you’ll find in most, if not all, deodorants. This is what makes them effective mood boosters.” And as for the sweat-stopping, stink-eliminating qualities we all look for in an antiperspirant: “We added not one but five natural ingredients,” the website says, like witch hazel, silica and bergamot fruit oil, “to attack sweat from different angles, from reducing pore size to wicking away moisture and absorbing wetness.” In addition to a unique blend of antimicrobial essential oils, each deodorant also contains specialized ingredients to help keep odor at bay, including citric acid and glycerin.