Liquid Eye Shadow Is Trending; Would You Try It?

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We’re big fans of liquid eye shadow; it’s one of the latest beauty trends that makeup brands are all over. Why, you ask? Because not only is it shatter-proof (raise your hand if you’ve ever opened up your bag to find a mess of shimmery powder coating all its contents), but it’s also super easy to apply, blend and wear. Here are nine formulas sure to get you hooked.

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ellis faas

Ellis Faas Creamy Eyes

This pigment isn’t just velvety and quick-drying; it’s also basically skin care for your lids thanks to a mixture of flower and coffee extracts.

Try It ($34)

stila cosmetics

Stila Cosmetics Glitter & Glow Liquid Eye Shadow

Long-wearing and enhanced with super-shimmery particles, this eye shadow screams New Year’s Eve.

Try It ($24)

glossier lid star

Glossier Lid Star

The one that started it all. Mix and match these creamy shades for buildable color that stays put. Just dab with your fingertips to blend.

giorgio armani eye shadow

Giorgio Armani Eye Tint

Not sure about liquid eye shadow? This one goes on as such but transforms into a powdery-feeling texture in seconds.

mac dazzleshadow1

Mac Dazzleshadow Liquid Eye Shadow

Glides on and stays put for up to eight hours. Hello, girls’ night.

wander beauty eye shadow

Wander Beauty Exquisite Eye Liquid Shadow

Use it as eyeliner, eye shadow or highlighter. This is multitasking at its finest.


Ysl Pop Water Full Metal Shadow Metallic Color Liquid Eyeshadow

We need this for three reasons: It doesn’t flake, crease or fade for 16 whole hours. And now you need it, too.

butter london sheer wisdom

Butter London Sheer Wisdom Serum Shadow

Serum meets eye shadow in this anti-aging powerhouse made with lid-smoothing peptides.

Try It ($24)

lancome mocha swing
Saks Fifth Avenue

Lancôme Le Metallique Liquid Eyeshadow

Glide it onto your lids and then forget about it—this formula dries comfortably so you won’t even notice it’s there.

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Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...