ILIA's New Fullest Volumizing Mascara Makes Lashes More Intense and Defined

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ilia new mascara cat

Make room in your makeup bag—clean beauty brand ILIA just dropped a new mascara, and according to buyers, it may be even better than the brand's bestselling Limitless Lash Mascara. BTW, that's huge, so you can bet that it's really good. 

The Fullest Volumizing Mascara has all the features you'd want in a mascara. It's buildable, volumizing, lightweight, smudge-free, flake-free and packed with nourishing ingredients that condition lashes. In other words, you can totally fool someone into thinking you have on falsies because it makes lashes look thicker, fuller and healthier than ever. (FYI, the mascara brush is an hourglass shape, and it effortlessly wraps lashes in weightless volume, so they appear even bolder.) So whether you're going on a first date or having a girl's night out, your lashes will be the main attraction. 

But don't take our word for it. Here's one buyer's glowing review: "If you're looking for fuller, thicker and longer lashes, this product doesn't disappoint. My eyelashes definitely looked more on-point than when I'm not wearing mascara—it definitely has a WOW factor! I don't usually wear mascara because it's so hot here (FL) that my makeup doesn't usually last long. This mascara did pretty well, stayed in place and didn't irritate my eyes and still looked good at the end of the day."

Another reviewer revealed that the mascara is also great for those with shorter lashes, "I have relatively short lashes, and after a few swipes, voila! The brush has nice contours and gets even the super short lashes. I have lashes now!"

Destinee Scott

Associate Sales and Deals Editor

Destinee Scott is PureWow’s Associate Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...